“Top Growth Opportunities: Meat in the UAE“, provides recommended actions and detailed analysis of how to target the best growth opportunities for meat producers and retailers. Readers can understand what categories, channels, companies, and consumers will drive the success of Meat markets in the UAE through detailed and robust data, expert insight, and case studies.
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Top Growth Opportunity reports use a risk versus reward opportunity model to identify the best growth markets for Meat producers. Through this in-depth study of market and category dynamics, readers are able to identify key opportunities, and what they need to do in order to target them.
The report provides an overview of the Meat market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption The publisher’s propriety Risk vs Reward Opportunity model pinpoints the best growth opportunities for Meat producers, suppliers and retailers by combining robust, granular data and expert insight. The report uses this framework to identify the best opportunities, analyze white spaces in the market, and outline new product development that will effectively target the most pertinent consumer need states. These are combined to offer strategic recommendations to capitalize on evolving consumer landscapes.
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Get access to –
– Key consumer demographic groups driving consumption within the US market. Improve your consumer targeting by understand whos driving the market, what they want, and why
– A study of market value and volumes over 2011-2016 for the US, supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will evolve over the 2016-2021 period
– White space analysis, to pinpoint attractive spaces in the market and the key actions to take
– Insight into the implications behind the data, and analysis of how the consumer needs will evolve in the short-to-medium term future
– Examples of international and US-specific product innovation targeting key consumer needs.
– The meat market in UAE is forecasted to see a CAGR of 7% in 2016-2021, weakened by 0.8% from the previous five years. This is largely due to the new restrictions on the import of Brazilian meat and poultry in the country, which is a leading source of meat for UAE until now, as they are one of the main import destination for both meat and poultry.
– The Cooked Meats (Packaged) category is expected to be the fastest growing category at a CAGR of 8.6% during 2016-2021. It is followed by the Chilled Raw Packaged Meat (Processed) category. Ambient Meat will continue to be the slowest growing category in the market.
– Value between 2011 and 2016 grew at similar pace to volume across all meat categories in the UAE, and will continue to do so over the next five years. This shows that meat producers are targeting opportunities for value for money products
Reasons to buy
– This report brings together consumer analysis and market data to provide actionable insight into the behavior of UAE Meat consumers.
– This is based on unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Meat sector.
– Category, brand, and packaging dynamics are also examined. This allows product and marketing strategies to be better aligned with the leading trends in the market.
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