The medical education market is set to boom in the near future thanks to major advances made in the field of medical science, the surging incidence of chronic illnesses, increased incidences of various types of cancer, technological innovations, and the frequent introduction of new courses. The online learning space has grown manifold, especially in developed countries, owing to the growth of the online education market, the increased preference of updated and diverse courses, the development of new start-ups, and higher internet penetration.
Transparency Market Research predicts that the global medical education market is poised to expand at a 4.3% CAGR during the forecast period, rising from a value of US$25.9 bn in 2015 to US$38.4 bn by 2024.
Rising Incidence of Cardiovascular Diseases Spurs Cardiothoracic Education and Training
Medical education includes training in a number of disciplines, including cardiothoracic, neurology, orthopedic, oral and maxillofacial, pediatric, radiology, and laboratory. The cardiothoracic training segment led the medical education market in 2015 by revenue, driven by the rising incidence of cardiovascular diseases, especially coronary blockages. The effectiveness of cardiothoracic training in treating these diseases and curbing side effects such as thrombosis and restenosis associated with a percutaneous coronary intervention (PCI) has also fueled the growth of this segment.
Other factors that drive the cardiothoracic training segment are the effective management of heart diseases, rising awareness among patients, and increased medical needs such as surgeries and diagnosis. The radiology training segment is likely to expand at the highest CAGR during the forecast period.
Technological Innovations and Upgrades Driving Medical Education in North America and Europe
Geographically, the medical education market has been segmented into North America, Europe, Asia Pacific, and the Rest of the World.
North America was the leading market for medical education in 2015, followed by Europe. Being a well-established region in terms of medical education and healthcare, North America is likely to retain its dominant share throughout the forecast period. The medical education market offers immense growth potential in this region due to timely technological upgrades, increased awareness among patients, and the continuous evolution of information technology.
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The growth of the medical education market in Europe is attributed to technological innovations, the consistent introduction of new courses, and increasing healthcare expenditure. In addition, the increased implementation of picture archiving and communication systems (PACS) and stable healthcare education policies widens the scope for growth and acceptance of medical education in this region.
Asia Pacific has been witnessing increased adoption of online training for medical education. Rapidly evolving healthcare infrastructure, the rising number of researchers in the medical field, several initiatives taken by government organizations to provide scholarships and economic relief to medical students, and the presence of a large pool of patients suffering from various types of cancers and cardiovascular diseases in countries such as India and China are some of the key factors driving the medical education market in Asia Pacific.
Apollo Hospitals, TACT Academy for Clinical Training, Zimmer Biomet Holdings, Inc. (Zimmer Institute), Olympus Corporation, Gundersen Health System, GE Healthcare, and Medical Training College are some of the leading players in the global medical education market.
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