Launch of new products and upcoming new technologies are the common trends in the global masterbatch market. Growth in masterbatch market is directly associated to the amount of polymer consumption in a region. Increasing production of plastic products and components, steady economic growth, innovation in packaging products, rapid industrialization and continuous penetration of masterbatch through different types of coloring methods are the key drivers in the masterbatch market.
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The emergence of large-scale infrastructural projects in the Middle East, and growth in Asia-Pacific construction industry is expected to be the major market drivers for black masterbatches over the forecast period. Additives are the fastest growing segment of masterbatches, due to increasing consumer preference for customized plastic products in packaging, appliance, textile, automotive, pharmaceutical and consumer goods industries.
Masterbatch is a concentrated mixture of additives and pigments encapsulated in a heat process into a carrier resin which is cooled and cut into a granular shape. The processor is allowed to colour raw polymer economically throughout the manufacturing process of plastics. Masterbatch is a liquid or solid mixture of various pigments used for coloring or improving other properties of polymers such as flame retardation, antistatic, ultraviolet (UV) stabilizing, and antilocking. Major end-user industries for masterbatch include automotive, consumer goods packaging, building and construction, textiles, agriculture, and furniture.
Masterbatches are classified into four categories; black, white, color and additive masterbatches, depending on the color or certain functional properties they impart to the base polymer. Color masterbatches are often used in the production of plastics for food and beverage packaging applications, appliances, automotive and pharmaceutical packaging. Black masterbatches are highly used in building and construction, automotive and consumer appliance industries.
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Growth in the specialty masterbatches products in selected end-user markets offers huge growth opportunities in the masterbatch market. Manufacturers of consumer products are increasingly seeking packaging materials that enable low cost production and ensure effective storage and transportation. In next few years, demand is therefore expected to grow for advanced masterbatch that offer both functional performance and aesthetic appeal.
Variation in prices of raw materials is a major factor hindering the growth of the masterbatch market. Rising oil prices lead to an increase in resin prices and pose a significant challenge for competitors in the market. Stringent environmental laws and competition from other polymers also restrain the growth of the masterbatch market.
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