The demand of video interfaces in enterprise communication has increased considerably in the past few years. Enterprise video technology improves organizational communication efficiency through measures such as on-demand video, and flexibility in remote working conditions. Enterprise video technology also incorporates collaborative techniques in an organization’s functioning. These factors are increasing the adoption of this technology, thus providing opportunity for growth. Moreover, the advancement in enterprise video technology such as superior video codec, web based real time communication, captioning, indexing and transcoding and aggregation are expected to spur the demand of enterprise video during the forecast period.
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Based on delivery mode, the global enterprise video market can be broadly segmented as video streaming, webcasting, web conferencing, and video conferencing. Based on end-users the global enterprise video market can be segmented as banking, financial services and insurance (BFSI), academia and government, healthcare, consumer goods and retail, media and entertainment, manufacturing, telecom and IT; and transportation and logistics. On the basis of application, the global enterprise video market can be bifurcated as corporate communication, knowledge sharing and management, learning and development, and others. Based on hardware, the global enterprise video market can be segmented as video casting devices, video distribution, video recording and storage devices, and video management and control. On the basis of software, the market can be segmented as video collaboration software, video security software, video asset management, video encoding and decoding software, video content management, and video analytics software.
Corporate communication was the largest application segment of enterprise video in 2014. Video messaging is gaining popularity among the various enterprise levels since it offers more amiable feel than that of a block of text in an email. Webcasts allow workers to join events and seminar irrespective of their location. Moreover, workers training can also be given more efficiently with video streaming. It facilitates time and cost saving for the enterprise. From supplier prospective, the increasing use of cloud based services is opening new growth opportunities for the enterprise video market. Cloud and hybrid based solutions is expected to grasp considerable market, particularly from on-premises enterprise video solutions during the forecast period.
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The enterprise video market is consolidated. About 50% of the market share is being occupied by the top six companies; Cisco Systems, Inc., and Polycom were the largest player in the enterprise video market in 2014. Some of the competitors in the enterprise video market are Verizon Communications Inc., Polycom, Microsoft Corporation., International Business Machines Corporation (IBM), Huawei Technologies Co. Ltd., Hewlett-Packard (HP), Computer Sciences Corporation (CSC), Cisco Systems, Inc., Avaya Inc., and Alcatel-Lucent S.A. .
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