The global baby care product market includes products related to baby hair care, baby skin care, toiletries, convenience, cosmetics and baby safety. The improvement in lifestyle and increasing importance of child safety are the prime drivers for global baby care products market. Baby skin care and baby toiletries account for prominent share in the global baby care products market and are anticipated to expand further in the coming years. However, baby hair care products have relatively smaller market share due to its low penetration. The increasing inclination of parents towards the use of shower gel for their baby’s bathing is expected to significantly contribute to the growth of global baby care products market.
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Baby diapers, a sub-segment of baby toiletries, is one of the key products fueling the growth of the global baby care products market and have a considerable share. The primary factors responsible for driving the consumption of diapers are increasing birth rate, improving life expectancy, rise in healthcare expenditure and awareness about sanitation and personal hygiene, rising numbers of cautious parents, increasing disposable incomes, improving lifestyle and rapidly growing urbanization. The introduction of biodegradable disposable diapers and other new innovations are increasing the competition in the market. Owing to increasing competition the survival of existing players is becoming tough in the global baby care products market.
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The global baby care products market is relatively fragmented due to the presence of numerous product lines and variants. Procter & Gamble Co is a major player in the global baby care products market with a leading share followed by Kimberly-Clark Corp, and Johnson & Johnson.
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