The global diaper market is expected to grow from an estimated $52.7 billion in 2015, and reach $76.5 billion by 2022, growing at a CAGR of 5.5% during 2016 – 2022. The increased awareness about personal hygiene and growing population, increasing number of women workforce, and introduction of eco-friendly biodegradable diapers are the key growth drivers for the global diaper market. The presence of untapped market for diapers and emergence of hybrid diapers are laying growth opportunities for the market, during the forecast period.
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The delayed toilet training of children in developed countries and growing online purchase of baby diapers are the two trends witnessed in the global diaper market. The age at which toddlers become diaper free is increasing, since the past few years. In 1957, approximately 92% of children were toilet trained till 18 months of age, as compared to 2015 in which only 65% of children were reported to be toilet trained till the age of 36 months. As the per capita income of consumers in the developing countries (such as the U.S.) is more, as compared to those in the developing countries; it is easy for the people of developed countries to afford expensive diapers for their children. This trend is expected to influence the revenue of the global baby diaper market during the forecast period.
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The declining birth rate in developed countries is the key factor restraining the growth of the baby diaper segment of the market. The major companies operating in the global baby diaper market include Kimberly-Clark Corporation, Procter & Gamble, Unicharm Corporation, Kao Corporation, SVENSKA CELLULOSA AKTIEBOLAGET SCA, Bumkins, Fujian Heng Group Co. Ltd., Bummis Inc., and Nobel Hygiene Pvt. Ltd.
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