Infusion is the process of extracting chemical flavors and chemical compounds from the plant material in water, oil or alcohol by letting the particular material to be kept in the solvent over the period of time. Tea infuser is one of the important infusion process. The demand for tea infuser is gaining momentum among the consumer due to its various properties. Over the last two decade, beverages industry has observed vast changes in terms of consumer preference for healthy beverages. Due to increasing consumer inclination towards the convenience products, various new products were launched in order to suit the specific requirements of the consumer.
The global tea infuser market is anticipated to be driven by the various factors. One of the significant factor is changing lifestyles of the consumer to adopt convenience products. Due to the rising work pressures and increasing corporate sector in developed economies, consumers are more interested to adopt convenience products in order to minimize the time involved in tea making. Also, increasing disposable income of the consumer coupled with rising urbanization in developing economies is considered to be major factor of rising growth of tea infuser market during the forecast period. Also, the technological advancement of the allied industries such as various accessories is anticipated to be the noteworthy reason of the increasing growth of tea infuser in the upcoming decade.
Tea infuser market has been segmented on the basis of product type such as teapot infusers, infuser balls, infuser spoons and others. Teapot infusers will dominate the market owing to increasing disposable income and changing consumers’ spending habits coupled changing lifestyle. Moreover, there is rising demand for healthy alternatives in beverages.
Tea infuser has been segmented on the basis of material type which include stainless steel, aluminum, silicone, ceramic and others. Stainless steel infusers will dominate the market due to growing consumer awareness about product safety and increasing consumer indulgence while making buy decision.
Tea infuser has been segmented on the basis of distribution channel such as store based and non-store based. Store based segment is further categorized into supermarkets & hypermarkets, specialist retailers, convenience stores and others. Non- store based will be the fastest growing segment due to buying convenience.
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Study Objective of Tea Infuser Market
• In depth analysis of the market’s segments and sub-segments
• To estimate and forecast market size by product type, material type, distribution channel and region
• To analyses key driving forces which are influencing the market
• Region level market analysis and market estimation of North America, Europe, Asia-Pacific, and rest of the world (ROW) and their countries
• Value chain analysis & supply chain analysis of the market
• Company profiling of major players in the market
• Competitive strategy analysis and mapping key stakeholders in the market
• Analysis of historical market trends and technologies along with current government regulatory requirements
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The key players profiled in the Tea infuser market are-
• Contigo (U.S.)
• Fred & Friends (U.S.)
• Luvly Tea (U.S.)
• Live Infused (U.S.)
• Teavana (U.S.)
• Bar Brat (U.S.)
• Norpro, Inc. (U.S.)
• Tea infuser manufacturers
• Raw material suppliers
• End users (food industry)
• Retailers and wholesalers
• E-commerce companies
• Traders, importers and exporters
• North America dominates the tea infuser market followed by Europe
• Asia-Pacific is the fastest growing region in the tea infuser market. India and China has shown huge potentials for tea infuser market share during reviewed period of 2017-2023
The global Tea infuser market is segmented into North America, Europe, Asia Pacific, and rest of the world (ROW). Among these, North America region is expected to retain its dominance throughout the forecast period. This is attributed by the increasing per capita disposable income coupled with the changing lifestyles of the consumer in U.S. Tea infuser is in the preliminary stage and the tea infuser has been discovered in the North American region which is considered to be one of the main factor of the growth of tea infuser in the North America region. Europe is also projected to witness a steady growth during the review period due to the early adopter. Asia Pacific region is estimated to witness a substantial growth in the upcoming decade. Mainly, India, China and Japan offer the lucrative opportunity among the tea infuser manufacturers.