Orbis Research Presents Global Organic and Natural Feminine Care Market 2017-2021 has been prepared based on an in-depth market analysis with inputs from industry experts.
Recent Research Report – Global Organic and Natural Feminine Care Market 2017-2021
The Following Companies As The Key Players In The Global Organic And Natural Feminine Care Market: Bodywise, Corman, Maxim Hygiene, And The Honest Company.
Other Prominent Vendors in the market are: Armada & Lady Anion, ALYK (LOLA), BON, COTTON HIGH TECH, Edgewell Personal Care, Wet & Dry Personal Care, First Quality Enterprises, GladRags, Kimberly-Clark, Lunapads, MedAltus, NutraMarks (Nutraceutical), NatraTouch, Bella Flor, Ontex, OI the Organic Initiative, P&G, Seventh Generation, Time of the Month, TOM ORGANIC, Unicharm, Veeda USA, and Vivanion.
Commenting on the report, “One trend in market is increasing demand for natural and organic products. There has been an increasing demand for natural and organic feminine care products due to their skin friendly and environment friendly nature. These products are made of non-Genetically Modified (non-GMO) certified organic cotton, which is free from artificial dyes, rayon, and fragrances.”
According to the report, one driver in market is growing awareness about hygiene and related products. Feminine hygiene care products such as menstrual pads, tampons, and pantyliners have been in the market for a longer period. But the awareness about the correct use of these products has been low. However, the rising advertisements and campaigns by vendors and governments worldwide, and growing educated population have helped to increase awareness about these products, the way of maintaining proper hygiene, and the correct way of disposal. For instance, The Great WASH Yatra (also known as Nirman Bharat Yatra in India) has been undertaken by the Water Supply and Sanitation Collaborative Council (WSSCC) in various countries to educate women about hygiene and convince them to replace the use of cloth menstrual pads with menstrual pads. This created a noteworthy influence on the demand for numerous feminine hygiene products, especially in emerging countries.
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Further, the report states that one challenges in market is presence of counterfeit products. Counterfeit products are one of the biggest challenges in the market. Since they are cheap and fake, they affect the brand image and profits of company with the original products. For instance, counterfeit pads contain harmful substances that cause uterine cancer to women. In the US, in 2014, many law enforcement authorities seized counterfeited products of the Always menstrual pads. These products were openly sold in many retail stores in New York, Pennsylvania, and Florida. Also, Asia is considered as the largest source for counterfeit products, with China as the single largest source economy. In 2013, in China, more than 19 million counterfeited menstrual pads of P&G and Unicharm were seized along with raw materials. Similar incidents have occurred in South Africa, Lebanon, and Vietnam. Stringent laws are required to prevent the manufacturing of these counterfeit products.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
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