The global sports food market is expected to grow at a CAGR of 9.2% in terms of value during 2016 – 2022. Among the various types, the energy bars segment accounted for the largest share (71.4%) in the global sports food market in 2015.
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The global sports food market has been growing due to factors, such as surging urbanization and growing numbers of fitness centers and health clubs. The consumers in the sports nutrition market tend to move from tastier sports foods to healthier ones. During the course of their purchase of sports food, the consumer keenly looks for the ingredients involved. The manufacturers are trying to bring about products with the best blend of taste and healthy ingredients. They have started to concentrate on the sugar content in their product offering. The demand for bars with organic ingredient has grown significantly, especially in the developed countries. With the increasing instances of celiac disease, the sports food manufacturers are choosing ingredients such as sunflower seeds, quinoa, brown rice flour, pea and rice protein, tapioca syrup, cacao nibs and organic agave, in order to match the consumer needs.
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The major companies operating in the global sports food market include Nestle S.A., Clif Bar & Company, Glanbia Plc, Abbott Laboratories, PepsiCo Inc., GNC Holdings Inc., The Coca Cola Company, Universal Food, GlaxoSmithKline Plc, and MusclePharm Corporation.
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