Botanical supplements are the dietary supplements made from plants or parts of plants for medical and therapeutic purposes. Products made up of botanicals are used for the prevention and management of various diseases and ailments and are called as photomedicine. Botanical supplements works as natural alternatives for hormone replacement therapy, as plants have been used in medicinal purposes for thousands of years. The botanical supplements offer natural ways to improve prostate health, cognitive function and brain health, and connective and joint tissue health.
Rising health-consciousness, enhanced care towards preventive healthcare and increased concern towards diet has made people to turn towards health imparting botanical supplements. Various botanical supplements producers come out with alternative therapies to relieve women from common problems such as hot flashes menopause and insomnia. Aged consumers and middle aged women are major end users of botanical supplements and therapies. Natural offerings such as detoxes and probiotic drinks, fish oils, cranberry and other herbal supplements are emerging as most widely used botanical supplements. Food supplements including multivitamins, omega-3s, chondroitin and herbal extracts had witnessed lucrative growth, as large number of consumers perceive botanical supplements products as an anti-medicinal, low-cost option for healthy and disease free life style.
On the basis of types, global botanical supplements market can be categorized as flaxseed, oregano oil, reservratrol, saw palmetto, evening primrose, green tea, black cohosh root, horny goat weed, aloe vera, valerian root, grape seed and others. On the basis of formulation, global botanical supplements market can be divided as syrups, powders, oils, capsules, fizzing tablets and others. Based on end user, global botanical supplements market can be divided as adult men, baby boomers and adult women. The botanical supplements finds application in cosmetics, personal care, food and beverages, animal feed, pharmaceuticals, agriculture and others.
The various functions served by the botanical supplements include color, flavor, medicinal and aroma. The medicinal function comprises anti-inflammatory, stress reliever, anti-diabetic and others. Globally, the botanical supplements is supplied through various sales channels such as natural and health food stores, direct sales, mass market and others.
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Some of the major players in global botanical supplements market include, Natures Sunshine Products Incorporated, Procter & Gamble, NaturaLife Asia Co., Ltd., Imperial Ginseng Products Ltd. , Nutraceutical International Corporation, Pharmaton Natural Health Products, International Vitamin Corp. , The Himalaya Drug Company, Arizona Natural Resources, Inc.
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