Beer is a alcoholic beverage prepared by saccharification of starch and fermentation of resulting sugar. Beer is the highest consumed alcoholic beverage across the globe. Various forms of beer can be manufactured by effective alterations to this basic brewing process. Beers such as ales, bitters and stouts are some of the general form of beers consumed in the recent times. Some of the other variety of beers includes low or no alcoholic content beer, standard beer, premium lager beer, specialty beers and crafted beer. Production, sale and distribution are the main operational pillars for the industry.
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Global industry of beer has experienced a huge growth over the past few years due to the fact that emerging market has shown a significant growth in overall sales volume. Also the beer market is well supported by the fact that developed countries possess a greater purchase power for high-margin craft beer products. Moreover, acquisition and merging programs has resulted in the expansion of key brands, thus propelling the growth of the beer market. The industry’s four key player accounts for the major market share. In addition, it is expected that beer industry will hold its presence in the market as the drink of choice throughout and there will be a rise in demand of premium as well as specialty beers.
Some of the key drivers impelling the growth of beer market include creative marketing, growing disposables income of the people and innovative promotional strategies. In addition, there is a rise in demand for beer due to its increased popularity among individuals, especially the youth. Therefore beer market has experienced a constant rise over the years owing to a continuous rise in the number of beer consumers. New innovation of the technology which may improve the quality of beer consumed is a growth opportunity which is likely to fuel the demand for beer in the years to come. On the other hand, some of the factors restraining the growth of the beer market include demographics, climatic conditions, stringent government regulations, tax duties and seasonality.
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Some of the competitors in the market are Asia Pacific Breweries, Grupo Modelo, Carlsberg Breweries A/S, Heineken N.V., Molson Coors Brewing Company, Kirin Brewery Company Limited, Tsingtao Brewery Company Limited and Yanjing Brewery, Anheuser-Busch InBev, Sapporo Breweries, Asahi Breweries, SABMiller, Scottish & Newcastle and Anheuser-Busch Companies Inc.
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