Orbis Research Presents Baby Stroller and Pram Market in The US 2017-2021 has been prepared based on an in-depth market analysis with inputs from industry experts.
The Following Companies As The Key Players In The Baby Stroller And Pram Market In The Us: Artsana USA, Baby Jogger, Evenflo, and Graco Children’s Products.
Other Prominent Vendors in the market are: Baby Trend, Bébécar, Britax, Bugaboo International, Bumbleride, Dorel Juvenile, INGLESINA USA, Jané USA, Joovy, mima International, phil&teds, Smartbe Intelligent Stroller, Stokke, and UPPAbaby.
Commenting on the report, an analyst from Technavio’s team said: “One trend in market is growing popularity of smart strollers. Some manufacturers are revolutionizing the baby and stroller pram technology. They are introducing high-end technology, which can significantly reduce the work of caregivers and ensure better safety of children riding the stroller. Smartbe Intelligent Stroller, a US-based company, has developed its new smart baby stroller named, Smartbe, which is equipped with high-end technology, such as Motion tracking sensor system.”
According to the report, one driver in market is new product launches with improved features. Vendors that offer baby strollers and prams continuously focus on improving the technology and features integrated in their products to attract more consumers in the US. Even consumers of baby strollers and prams in the US are open to accepting and adopting new technology and features. The vendors that provide baby strollers and prams in the US reciprocate the demand and launch new products with enhanced features. Baby Jogger, a key vendor in the country’s market, has plans to launch a new baby stroller in 2017 named city select LUX. This product will be equipped with the all-wheel suspension feature, which provides a smooth ride for the child. City Select LUX model offers more convenience to end-users than the previous models, City Select LUX provides around 30% smaller fold than the previous model In early 2017, Britax also launched its 2017 B-Ready baby stroller model, which comes with more than 10 different seating options for children. The same model is provided with UV 50+ protection feature, which protects the baby from the harmful rays of the sun.
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Further, the report states that one challenges in market is easy availability of cheap substitute products. Baby carriers are direct substitutes of baby strollers and prams, which are easily available through various retail formats in the US. Baby carriers constitute one of the cheapest options for consumers who look for economical options. Most baby carriers are priced as low as $10, which is an extremely low price as compared with baby strollers and prams, which are priced as high as $250. Parents or caregivers can wrap the baby around and conveniently carry the infant with them for work, a walk, or shopping. Baby carriers are also safer options for caregivers as the child is protected with cushioning and harnessed with protective straps. Some of the popular brands in the US that provide baby carriers include BabyBjörn, Evenflo, and Infantino. Baby slings and pouches are also used by parents to wrap the baby. However, baby carriers provide more protection and stability to the baby as compared with baby slings.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
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