The global mineral supplements market was valued at $9.9 million in 2014 and it is expected to grow at a CAGR of 7.5% during the period 2015 – 2020. Global mineral supplements market is increasing mainly attributed to growing geriatric population, increasing demand from pregnant women, and rising urban population. By end-user, the adult women segment hold the largest share of the total market in 2014 and it is expected to reach $5.7 million in 2020, at a CAGR of 7.6% for the period 2015-2020. During pregnancy, women are advised by their doctors to take more supplements, including mineral supplements, to avoid any deficiency in the body related to minerals. This, in turn, acts one of the growth factors for the global mineral supplements market.
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By geography, Asia-Pacific mineral supplements market is expected to witness the fastest growth (9.4% CAGR) globally during 2015 – 2020. Rising urban population paired with rising number of health conscious people, especially in the developing Asian countries such as India and China, are more willing to shift towards intake of supplement products including mineral supplements to compensate their nutritional requirement, which is mainly due to the hectic lifestyle associated with urban population. This is further expected to boost the global mineral supplements market.
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The restraints associated with the global mineral supplements market include lack of proper regulatory bodies. Mineral supplements products are regulated differently from drug. The responsibility for ensuring the validity of mineral supplement products claims remains solely with manufacturers and no regulatory body intervenes for quality control of any sort.
The key companies operating in the global mineral supplements market include Nu Skin Enterprises, Inc., Glanbia Plc., NBTY, Inc., Koninklijke DSM N.V., BASF SE, E. I. du Pont de Nemours and Company, Atrium Innovations, Inc., Bayer AG, Amway, and Herbalife, Ltd.
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