Vitamins are the essential organic compound required to live a healthy life, and to have a strong metabolism. To increase the efficiency of the vitamins additional supplements have been used having dietary ingredients to add more nutrition and value to health of a living being. Vitamin supplement market includes availability of substance in various forms like powder, tablet, capsule, pill, granules, gel caps and liquid. Every type of supplements based on Vitamin types like Vitamin A, Vitamin B is available in the market. It also includes various types of Vitamin supplements provided by Food and Beverages, healthcare industries and personal care companies provided by various regions and countries which are consumed by users categorized into adult women, adult men and elderly citizen.
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Application & Major Players:
It finds widespread applications that include the
- Sports nutrition,
- Dairy nutrition,
- Herb supplements and pharmaceutical as a major part of use of supplements.
Major players that manufacture Vitamin Supplements include
- Glanbia plc. (US)
- NBTY Inc. (US)
- Reckitt Benckiser Group plc. (UK)
- Archer Daniels Midland Company
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The global Vitamin Supplements market is vivacious owing to it wide scope of applications across industries.
North America & Europe:
The North America and European Vitamin Supplements market accounted for the market share of more than 25% in 2014. Since the last decade these markets have been the second strongest markets for vitamin supplements. The U.S. is the largest country in North America and one of the leading manufacturers and consumer of Vitamin Supplements globally. On the other hand Italy, Germany, France, Sweden, and U.K. Germany and France have shown a promising demand for Vitamin supplements, which is further expected to continue in during the forecast period.
Asia-Pacific is the largest market for vitamin supplements, accounting for 31.4% global market share. Consumer awareness about the benefits of vitamin supplements and product availability are the major drivers in the region. Increasing aging population is expected to increase the demand for vitamin supplements in the Asian region. Major companies operating in the market are BASF, Unilever, Reckitt Benckiser Group plc. and DuPont. Among other Asia pacific countries India is leading this vitamin supplement market globally.
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