According to a new market report published by Transparency Market Research “Mobile Applications for Melanoma Detection Market – Europe and Israel Industry Analysis, Size, Share, Growth, Trends and Forecast 2014 – 2022”, the mobile applications for melanoma detection market in Europe is expected to reach a value of US$ 1.5 Mn by 2022. The market is estimated to grow at a CAGR of 47.0% during the forecast period from 2014 to 2022. The rise in melanoma incidence and mortality rate is leading to increased emphasis on early screening of patients, thereby driving the demand for melanoma detection mobile applications.
These applications can aid in early prognosis of the disease and thus, prove to be of significant help for patients. The growth in demand for mobile applications for melanoma detection is further driven by growing smartphone penetration and the rise in mHealth adoption. There are different types of mobile applications available for melanoma. Some of the applications connect patients to doctors, while, some applications provide image processing based diagnosis. During the recent years, there has been an increase in preference for mobile applications that send images of moles to panels of certified dermatologists that check the respective images and issue the diagnosis.
The U.K., Switzerland, Norway, Denmark, Sweden, and the Netherlands are anticipated to be the key growth markets for mobile applications for melanoma detection in Europe in the coming years. This is due to high melanoma incidence rates in these countries. Israel has experienced significant rise in melanoma incidences during the recent years. Further, there is significant growth in adoption of mHealth tools in the country. This in turn is anticipated to boost the demand for mobile applications for melanoma detection in the country. A number of mobile applications catering to melanoma are available from different developers/vendors. Thus, there is significant competition among the applications vendors to gain user preference. However, a key challenge faced by the developers is to motivate users to migrate to paid version of applications. Application developers are trying different revenue models in order to establish most profitable way to run the business. Dr. Mole, Spot Mole and Melanoma Watch are among some of the major melanoma detection mobile applications.
For improved diagnosis of melanoma, early detection is crucial. Prevention of melanoma can be achieved through skin surveillance and screening performed by health care professionals or through Skin Self-Examination (SSE) performed by the individual. However, adherence of the screening guidelines by the masses has been low. Mobile applications for melanoma detection can lead to increased involvement of patients in self-screening, thus, leading to reduction in mortality rate.
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There are various types of applications available on different application stores including algorithm analysis applications, educational applications, mole tracking and reminder applications and interactive teaching applications. During the recent years, there has been an increase in preference for mobile applications that send images of moles to panels of certified dermatologists that check the respective images and issue the diagnosis. During the last few years, Greece has been facing an economic volatility, and this has impacted the growth of the eHealth infrastructure in the country. However, the country has been witnessing rise in the number of melanoma cases during the recent years and thus, there would be continued growth in melanoma detection application downloads in the country during the coming years.
The market for mobile applications for melanoma detection in Europe is highly competitive with the presence of large number of mobile applications with small market share. Major mobile applications for melanoma detection include Dr. Mole, Spot Mole, Melanoma Watch and Mole Doctor.
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