The world Fitness Tracker Market is currently at magnification due to increase in adoption of fitness trackers especially among the youngsters across the globe. Increasing per capita disposable income and spending power are some key factors fueling the growth of the market.
Moreover, increase in advancements in technology, rising awareness for health and fitness among consumers and increasing demand for fitness trackers from sports clubs are some major factors driving the overall market. However, high costs and rising competition from local players are some key elements hampering the growth of the market. Fitness trackers are the devices used for tracking and monitoring fitness related metrics including calorie consumption, distance covered heartbeat rate, sleep time, sweat rate, body temperature, brain activity etc.
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These devices are usually wirelessly synced with a smart phone or computer to achieve long term data tracking. Fitness trackers are a part of Internet of Things and are embedded with software, sensors, electronics etc. to enable the connected objects to share and exchange data without requiring human intervention. Fitness trackers are widely used in sports and medical sciences to monitor unforeseen situations and physiological symptoms and parameters.
The report segments the market on the basis of device type, display type, sales channel, compatibility and geography.
By Device Type
- Wrist Bands
- Sports Watch
By Display Type
- Monochrome Display
- LED/LCD Display
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By Sales Channel
- Online Sales
- Retail Sales
- North America
- Asia Pacific