Vitamins are among the most important nutrient classes consumed by humans. They carry out several vital physical as well as mental functions in the body. Deficiency of vitamins can lead to severe conditions such as scurvy (vitamin C deficiency), rickets (vitamin D deficiency), and pellagra (vitamin B deficiency). Thus, regular consumption of vitamins is considered a healthy habit.
Though people in less developed regions still regularly fall prey to them, vitamin deficiency disorders are virtually unheard of in the modern world. Even so, the hectic lifestyles of modern consumers don’t allow them to regularly consume a healthy diet. As a result, vitamin supplements have become increasingly popular around the world. Vitamin tonics consist of various forms of vitamin supplements and are used by people all over the world to top up their dietary vitamin intake.
The report examines every aspect of the global vitamin tonics market and presents the competitive and commercial dynamics of the market. Reliable analysis tools such as SWOT analysis and Porter’s five forces analysis have been used to arrive at detailed conclusions about every aspect of the global vitamin tonics market. The drivers and restraints and key segments of the vitamin tonics market, as well as the major companies operating in it, have been profiled in the report.
The increasing health consciousness among the global population is the primary driver of the global vitamin tonics market. As urbanization carries on at peak rates around the world, an increasing pool of the global population finds it difficult to spend enough time to cook an elaborate meal. This can result in several dietary disorders, since the nutritional requirements are often not met. Vitamin tonics are of immense help to such individuals, thus driving the demand in the global market. This also ties in with the general trend of rising preference for preventive medicine over curative, with vitamin tonics helping consumers avoid several possible diseases due to the varied functions performed by vitamins.
Despite the risk of overconsumption of vitamins, vitamin tonics are usually available to the general public without prescriptions, since they are classified as a dietary supplement. This has significantly driven the global vitamin tonics market, since the products can be purchased easily. The increasing sale of nutritional supplements on online portals has also been a major factor propelling the global vitamin tonics market.
Companies operating in the global vitamin tonics market have capitalized on the rising awareness among the global population by conducting several awareness programs about vitamin tonics. This has further boosted the prospects of the global vitamin tonics market.
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Regionally, North America is the largest market for vitamin tonics. The large demand for vitamin tonics in the region is due to the high rate of urbanization in countries such as the U.S., as well as the high medical awareness among the general population. However, the dominant share of North America is being slowly eroded by emerging regions such as Asia Pacific and Latin America. The increasing urbanization in these regions is giving rise to conditions due to which the vitamin tonics market has flourished in North America. This has also prompted several major players in the global vitamin tonics market to shift their focus toward Asia Pacific.
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