In Europe, approximately 70% of the total population suffers from vitamin D deficiency, of which barely 5-6% has undergone vitamin D testing. This indicates that the vitamin D testing market in Europe is unpenetrated and has a high potential since the market has a large patient pool. Major vendors in Europe understand the potential market scenario and are constantly investing in R&D and innovating vitamin D testing devices, and assays and kits that will provide an accurate result at low cost.
Growing vitamin D deficiency will lead to various acute and chronic diseases such as cancer and asthma if not detected at an early stage and can be fatal for a patient. Thus, prevention of these fatal diseases is considered one of the major drivers contributing to the growth of the vitamin D testing market in Europe. Technavio expects the vitamin D testing market in Europe to grow at a steady rate, posting a CAGR of more than 5% during the forecast period.
Segmentation of the vitamin D testing market in Europe by application
25-hydroxy vitamin D test
1, 25-dihydroxy vitamin D test
With a massive share of 77% in 2014, the 25-hydroxy vitamin D test segment held the majority of the vitamin D testing market in Europe, and this trend is expected to continue during the forecast period. The 25-hydroxy test is the most commonly used test to detect levels of vitamin D in the body.
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Competitive landscape and key vendors
The European market for vitamin D appears attractive from the vendors’ perspective as a major part of the market is untapped. Therefore, there is robust competition among the vendors to develop products with high accuracy and efficiency through constant investment in R&D and innovation in the market.
Top vendors in this market are –
Other prominent vendors included in this report are SCIEX Diagnostics, Diazyme Laboratories, Biokit, City Assays, Tosoh Bioscience Inc., Qualigen Inc., Dade Behring, DIAsource ImmunoAssays S.A, Ortho-Clinical Diagnostics, Biorad Laboratories, Piramal Healthcare, Beckman Coulter, and Becton Dickinson.
Growth drivers, challenges, and upcoming trends: Vitamin D testing
Technavio’s market research analysts analyze upcoming trends such as the increased focus on strong scientific evidence supporting the combined use of calcium and vitamin D supplementation in the prevention of fractures, which is a commonly occurring condition due to vitamin D deficiency.
This report provides a number of factors contributing to the adoption, limitations, and opportunities of the vitamin D testing market in Europe. It also offers an analysis of each factor and an estimation of the extent to which the factors are likely to impact the overall market growth.
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Key questions answered in the report include
What will the market size and the growth rate be in 2019?
What are the key factors driving the vitamin D testing market in Europe?
What are the key market trends impacting the growth of the vitamin D testing market in Europe?
What are the challenges to market growth?
Who are the key vendors in the vitamin D testing market in Europe?
What are the market opportunities and threats faced by the vendors in the vitamin D testing market in Europe?
What are the key outcomes of the five forces analysis of the vitamin D testing market in Europe?
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