In terms of geography, North America dominates the global herpes market testing market due to increased awareness about various forms of herpes in the region. The U.S. represents the largest market for herpes marker testing in North America, followed by Canada. In Europe, countries such as Germany, France, the U.K., Italy, and Spain account for a major share of the herpes marker testing market. This market is expected to expand at a significant rate in Asia over the next five years. This is due to the setting up of manufacturing facilities by various companies in the region. Moreover, factors such as increasing awareness about herpes and rise in population are also driving the market growth in the region. Countries such as India, China, and Japan are expected to be the fastest growing herpes marker testing markets in Asia.
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In recent times, advancements in diagnostic technologies and increased demand of therapeutic products for the treatment of this medical condition are among the key drivers of the global herpes marker testing market. Factors such as increased investments in R&D in the pharmaceuticals sector, and the introduction of innovative drugs have also fueled the growth of this market. The ongoing development of drugs with properties such as improved safety and high patient compliance are also supporting the growth of the global herpes marker testing market.
However, stringent regulations by various governments hamper the growth of the global herpes marker testing market. Moreover, factors such as the risks of complications and side effects associated with vaccines have hindered the growth of the market. Increasing mergers and acquisitions of diagnostic technologies providers, and rapid product launches are some major trends in the global herpes marker testing market.
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The key companies operating in this market include Abbott Laboratories, Danaher Corporation, Becton, Dickinson and Company, bioMérieux, Bio-Rad Laboratories, Inc, Cepheid, Inc., Thermo Fisher Scientific, Inc., Siemens AG, DiaSorin, EIKEN CHEMICAL CO., LTD., Hologic, Life Technologies, and Novartis.
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