The MICE industry is one of the most lucrative segment of the Thailand’s tourism market. Thailand, as a prime tourism destination, has been developing into an increasingly popular location to hold international events, both for marketing products and holding corporate seminars. Event planning has become one of Thailand’s specialties. Thailand is strengthening its position in the regional MICE market, with more and better destinations. Thailand also has glamour and a service culture, warm weather, delicious cuisine and great beaches. The MICE facilities in Thailand are some of the best in the business. Thailand has another advantages too: its proximity to two of the biggest economies in the world, China and India, which gives Thailand a huge advantage in attracting MICE opportunities. Thailand MICE industry has great potential for future development and growth.
Thailand MICE Tourists Arrival, Spending and Forecast – Regional Analysis:
The highest number of MICE travelers visiting Thailand are from Asia. Asia is being followed by Europe with XX% share of the overall MICE tourist arrivals in 2015. Americas is the third leading source market for Thailand MICE tourism. Americas is closely followed by Oceania which accounts for XX% share of the overall MICE tourist arrivals in 2015. Africa stands at the last position in MICE tourist arrivals to Thailand.
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Thailand MICE Tourists Arrival, Spending and Forecast – Country Wise Analysis:
China is the leading source market for Thailand MICE tourism accounting for XX% share in 2015. Chinese tourists are choosing Thailand because of its low prices, proximity to China, easy visa procedure and more airline choices. India is the second leading source market for Thailand MICE tourism with XX% share in 2015. Malaysia and Singapore are the third and fourth most popular source market for Thailand MICE tourism. Japan and USA each accounted for XX% share of the Thailand MICE tourism market in 2015, while, Indonesia and South Korea are competing closely with each other to grab maximum share of the pie.
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Thailand MICE Tourists Arrival, Spending and Forecast – By Purpose Analysis:
The conventions purpose tourists accounts for the highest share of the Thailand MICE tourism market. In 2015, around XX% share of the Thailand MICE tourism market was captured by meetings purpose tourists, while XX% market share was captured by incentives travelers during the same year. The exhibitions purpose travelers accounted for least share of the Thailand MICE tourism market.
iGATE Research report titled “Thailand Meetings, Incentives, Conventions, Exhibitions (MICE) Tourism Market and Forecast” is a 123 Page report with 98 Figures and 2 Tables.
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