A recent report presents a thorough overview of the global invisible orthodontics market. The report, titled “Global Invisible Orthodontics Market 2016-2020,” states that the market will exhibit a nearly 13% CAGR over the period between 2016 and 2020.
The vast global rise in demand for cosmetic dentistry has been uncovered as one of the key factors driving the market in the past few years. The rising focus of the global population on their appearance has led to an increased demand for cosmetic dentistry procedures such as teeth whitening, smile makeover, bonding, enamel shaping, and veneers. Owing to the increased use of computer-aided design technology, the production of dental orthodontics in several designs based on size, color, and type of material has become possible. The increased use of this technology has also allowed the easy customization of orthodontics on the basis of the oral anatomy of the patient and the correct placement of braces and aligners.
On the basis of the variety of products available in the global invisible orthodontics market, the report segments the market into ceramic braces, clear aligners, and lingual braces. Of these, the segment of clear aligners is presently the leading contributor of revenue to the global market. Retaining its top position throughout the forecast period, the segment is expected to generate revenues of nearly US$2 bn by 2020.
The demand for clear aligners is rising at a significant pace across the globe owing to the vast rise in orthodontic treatments in adults and teenagers across several new regional markets and emerging economies. Their use has increased due to their aesthetic appeal as they avoid the use of bulky removable appliances.
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From a geographic perspective, the global invisible orthodontics market is dominated by the Americas, which are expected to hold a nearly 63% of the overall market by 2020. The market for invisible orthodontics in Americas dominate owing to the presence of a large number of companies manufacturing a large range of product varieties.
Research and development activities of the large number of companies in the region will continue to enrich the Americas invisible orthodontics market over the report’s forecast period as well, helping the regional market retain its dominant position. Domestic consumption of invisible orthodontics will remain high in the region owing to the rising prevalence of cosmetic and oral dental procedures and rising awareness regarding oral health.
The market features an oligopolistic competitive landscape wherein companies such as Align Technology dominate on account of the high popularity of its products for clear aligners. Owing to the vast advancements observed in the field of technology, leading companies operating in the market are competing through product differentiation and innovative strategies to expand their consumer base.
Some of the leading players in the market are Align Technology, ClearCorrect, 3M, Dentsply Sirona, and Ormco. Other notable companies in the market are BioMers, American Orthodontics, Ortho Organizers, ClearPath Orthodontics, Rocky Mountain Orthodontics, DB Orthodontics, Great Lakes Orthodontics, G&H Orthodontics, Orthocaps, Sensu, Henry Schein Dental, TP Orthodontics, and RXaligners.
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