Written instructions can sometimes be overwhelming for people to follow, leading often to burned dinners, unnecessary calls to technical support, and partially-assembled IKEA furniture. But when it comes to medical products, failure to read instructions could very well be a matter of life or death. Product design firm Cambridge Consultants understands that not all patients like to read, so they’ve brought an innovative packaging concept called AudioPack to CES this week in Las Vegas.
AudioPack supplements instructive text and illustrations with step-by-step audio messages delivered by an avatar named Ana. But Ana’s guidance isn’t simply a continuous audio message; she’s interactive. Specific steps are triggered by touch-sensitive paper packaging, so patients will know exactly what each part of the medical product does as they remove it from the packaging. As a result, patients, whether technologically-inept or suffering from cognitive disease, receive the guidance and support they need to overcome fears of learning seemingly complex medical products or starting a new treatment.
AudioPack can naturally be integrated into any medical product, but here’s a video of it being integrated into an injection kit:
Press release: Smart medical packaging…