Perineal trauma is an injury to urethra, vagina, perineal muscles and labia. Perineal trauma occurs intentionally during childbirth by surgical incision (episiotomy) or by other factors. According to St Thomas’ Hospital, U.K, more than 80% of the women having vaginal childbirth sustain some perineal trauma and out of which 60-70% receive sutures. Perineal trauma can cause long-term psychological and physical problems such as perineal pain, dyspareunia, urinary or fecal incontinence problems. The most common type of perineal dermatitis is yeast dermatitis, irritant dermatitis, and superficial skin loss. To avoid this long term tissue injury, proper perineal care is needed. Perineal care means cleaning and caring for genital and rectum area to eliminate bacteria and spread of germs. Perineal care also helps in faster healing of perineum and prevent from an injection. Incontinence-associated dermatitis (IAD) is a significant risk factor for perineal trauma and pressure ulcers. According to Aintree University Hospitals among 975 patients studied, 20% of them were incontinence of that prevalence of IAD was 54% for incontinence patients.
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The global perineal care market is segmented by product type, distribution channel, and region. Based on product type, the global perineal care market can be further segmented into, moisturizers and skin protectants, cleansers, washcloths, and oral pain medicines. Based on the distribution channels, the global perineal care market can be further segmented into, hospital pharmacies, clinics, e-commerce, long-term care centers and ambulatory care centers. The increasing prevalence of urine or fecal incontinent and demand for personal hygiene care products have been some driving factors for the growth of perineal care market. The moisturizers and skin protectants segment is expected to register significant CAGR during the forecast period of 2016-2024, due to positive patient outcomes, and its functional properties which help in moisture barriers that limit the exposure of irritants and moisturizers reduce the skin friction and prevent from tissue injury.
The perineal care market is expected to grow exponentially during the forecast period, primarily due to increase in the prevalence of sphincter and obstetric injury, increasing vaginal child delivery procedures, spontaneous tears which require stitches, and perineal trauma during first vaginal delivery. Moreover, malposition or large fetus, poor nutritional state, mode of delivery, increasing demand for hygiene care products and shorter recovery time is another significant driver for perineal care market. However, patient’s clumsiness, social taboos and side effect with medicines are proving a major challenge for the overall growth of perineal care market. However, this billion dollar industry is likely to witness upward trend during the forecast period 2016–2024, primarily due to rise in demand for personal care products.
Alternative to conventional suturing such as absorbable synthetic stitches and catgut sutures, premoistened and disposable washcloths with dimethicone are some of the factors expected to drive the growth of the global perineal care market. Based on geography, the global perineal care market is segmented into five key regions, North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa. North America accounted for the largest share of the perineal care market in 2015 followed by Europe. Government initiatives, educational programs and patient’s awareness, are the factor which has increased the use of perineal care products among patients which ultimately drives the growth of the global perineal care market. Also, there is a high patient awareness, healthcare infrastructure, research and development activities and production facilities, which is driving the perineal care market in North America and Europe. Asia-Pacific is expected to witness remarkable CAGR during the forecast period, due to the large patient base, increase in geriatric population and high birth rate. However, lack of healthcare facilities and low patient awareness in developing countries is anticipated to affect the adoption of perineal care products in these countries.
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Some of the major players in the global perineal care market include ConvaTec Inc., 3M, DermaRite Industries, LLC. GOJO Industries, Inc., Sage Products Inc. and Coloplast. The global perineal care market is fragmented with the presence of many small-scale vendors which impacts the growth opportunities for international players.
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