About Sports Nutrition
Sports nutrition products are specially made products that help a consumer to enhance performance, health, and energy and build muscles. Furthermore, these products are also a good source of various fortified nutrients, including proteins, vitamins, minerals, carbohydrates, and fats. In the US, the concept of sports nutrition has gained popularity over the past few years, mainly due to the increasing popularity of sports like basketball and baseball.
Technavios analysts forecast the sports nutrition market in the US to grow at a CAGR of 8.46% during the period 2016-2020.
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Sports Nutrition Market in the US 2016-2020
Report recognizes the following companies as the key players in the sports nutrition market in the US: BPI Sports, Clif Bar, Coca-Cola, Glanbia, and Purus Labs.
Other Prominent Vendors in the market are: American Metabolix, Creative Edge Nutrition, MusclePharm, Onnit, PROLAB Nutrition, Purity Select, and VPX Sports.
Commenting on the report, an analyst from Reports team said: The latest trend gaining momentum in the market is continuous change in sporting lifestyle. Continuous product innovation and improvements in sports nutrition have widened the consumer base. The market is no longer restricted to professional athletes and body builders. Health-conscious individuals and fitness enthusiasts are increasingly seeking the help of sports nutrition to achieve their health goals. Thus, bodybuilders, athletes, recreational users, and lifestyle users constitute the four main user groups of sports nutrition.
According to the report, one of the major drivers for this market is increase in interest in fitness. Sports and physical fitness activities play a significant role in promoting health and wellness among children and adults. Such activities also constitute an integral strategy for stemming childhood obesity, which is a critical health risk in the US.
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Further, the report states that one of the major factors hindering the growth of this market is packaged food brands actively positioning themselves as nutritional supplement brands. The demand for sports nutrition products is reducing because of the influx of several natural and organic healthy food products such as breakfast cereals, fresh fruits, low-fat yogurt, and meal replacements. These products pose a major threat to sports nutrition products because they are comparatively cheaper. Increase in awareness about natural and organic foods is further affecting the demand for sports nutrition products.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
Covered in this report
The report covers the present scenario and the growth prospects of the sports nutrition market in the US for 2016-2020. To calculate the market size, the report considers the revenue generated from the retail sales of sports nutrition based products in terms of revenue and volume.
Technavio’s report, Sports Nutrition Market in the US 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.
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