About Retail Display
The displays that are used in retail applications like POS systems, kiosks, ATMs, and digital signage are referred to as retail displays. They are of two types: touch-enabled and non-touch displays. A growing number of retailers are using interactive displays to grab the attention of customers. They have to ensure that their digital displays are technically perfect for attracting customers, given the increased use of high-performance electronic devices such as smartphones and tablets by consumers. For instance, responsive screens should react quickly to consumer gestures so that shoppers continue to use them and close the sale.
Technavios analysts forecast the global retail display market to grow at a CAGR of 15.84% during the period 2017-2021.
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Global Retail Display Market 2017-2021
Report recognizes the following companies as the key players in the global retail display market: 3M, Adflow Networks, AU Optronics, Cisco, HP, Innolux, LG Display, Panasonic, Samsung, and Sharp.
Other Prominent Vendors in the market are: Cambridge Display Technology, DuPont Display, Elo Touch Solution, E Ink Holdings, Innolux, Fujitsu, General Electric, Kent Displays, Mitsubishi Electric, NEC Display Solutions, Plastic Logic, Sony, Seiko Epson, TPK, and Universal Display.
Commenting on the report, an analyst from Reports team said: One trend in the market is growing adoption of 3D displays for advertising. Retailers have started displaying 3D content in stores because of its growing popularity and visual impact. With the use of innovative technology, they are attracting customers’ attention to increase sales, margins, and earnings. Retail firms consider point-of-purchase advertising to be crucial to their businesses as more than 70% of all purchase decisions are made in-store. This type of advertising is very effective as the target audience within a store tends to be most attentive and receptive to the messages presented. The inclusion of 3D technology in point-of-purchase advertising is helpful in generating more customer attention. The increasing use of 3D displays such as the patented Holo 3D floating image display by Provision Interactive Technologies is expected to boost the growth of the market in the future.
According to the report, one driver in the market is rising demand for convenience and a user-friendly shopping environment. The development of the retail industry has led to a rise in demand for convenience and a user-friendly shopping environment. Supermarkets and hypermarkets are some of the most popular retail channels across the world because of the convenience they offer to customers. The increasing penetration of digital displays in the retail sector has led to the rise in demand for user-friendly interfaces such as self-help kiosks, interactive store maps, and automatic ticket counters. User-friendly display devices such as kiosks have become popular among consumers visiting retail outlets, with touchscreens being the most preferred interface. An interface is designed according to consumer requirements for better functionality. An increasing number of retailers are adopting touchscreen displays in their stores to assist customers and enhance their shopping experience. For instance, in 2015, Nada Yada, a Swedish interactive technology company, provided in-store multi-touch displays to retail chain Hemtex. Most retailers are using single-touch displays, while multi-touch interfaces have yet to be optimized for the sector.
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Further, the report states that one challenge in the market is development of new content. Digital displays have a clear advantage over traditional displays in the retail environment. The content in retail displays usually plays on a loop and keeps changing frequently. Customers who have viewed a certain content before are likely to give it a second glance. Therefore, the development of new content is a must as customers might lose interest in the content that is displayed. To maintain the effectiveness of digital display systems, retailers need to add new content that interests their customers. The content needs to be updated as frequently as once every month or even less frequently depending on the need. The development of new content involves additional costs for the retailer and involves considerable labor from the retailer’s side. Large retailers enjoy the privilege of having a higher budget for the development of new content as they can employ graphic designers. However, smaller retailers have a limited budget, and employing graphic designers for their retail display needs might be out of their budget.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry
Covered in this report
The report covers the present scenario and the growth prospects of the global retail display market for 2017-2021. To calculate the market size, the report considers the revenue generated from the sales of displays for the retail sector worldwide.
The market is divided into the following segments based on geography:
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