A pregnant woman is usually aware of the fact that whatever she consumes during pregnancy influences the development of the fetus. The same applies for skin care products used during pregnancy. Pregnancy-associated skin conditions are generally of three types: benign skin conditions that occur due to hormonal change, preexisting skin conditions, and pregnancy specific dermatoses. Benign skin conditions include stretch marks, hyperpigmentation, and hair, nail, and vascular changes. During pregnancy, high levels of estrogen and progesterone combined with the antigens of the baby lead to unpleasant changes on the skin of expecting mothers. Stretch mark is a common skin problem that occurs in 90% of pregnant women during the third trimester.
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These stretch marks are more common in women with larger babies, younger women, and women with higher body mass indices. Several creams and lotions are available in the market to prevent and minimize these stretch marks. Pre-existing skin conditions consist of psoriasis, dermatitis candida, and other fungal infections. Psoriasis or atopic dermatitis may worsen or sometimes improve during pregnancy. Moreover, pregnancy specific dermatoses consist of pruritic urticarial papules and plaques of pregnancy. Skin loses elasticity and results in layers of sluggish skin. This can be treated with body restructuring products or toning/firming lotion.
Rising Fertility Offers Growth Opportunities to Pregnancy Products
“The rise in general fertility rate has been an important driver for the market,” says a TMR analyst. “As the number of pregnancies are expected to go up in the coming years in the U.S. it is also going to make women prone to various pregnancy-related changes, thereby making them potential customers for these products” added the analyst. To reduce the negative impact of changes to the skin during pregnancy such as sagging, stretch marks, and itching the majority of the women are very likely to invest in various pregnancy products.
Advertisements Play Crucial Role in Defining Success of Overall Market
The indelible impact of advertisements through newspapers, television, magazines, and other forms of media are also likely to create a fertile space for the U.S. pregnancy products market. Analysts anticipate that the stretch mark minimizer will be the popularly sold product in the overall market due to its long-term necessity during the course of pregnancy, affordable pricing, and non-invasive usage. The easy availability of stretch mark minimizers through various distribution channels is also likely to boost the sale of these products.
The safety of pregnancy products has always been a big restraint for this market. For instance, several topical solutions contain retinoids, which is known to cause birth defects if administered orally. However, how much of it is actually absorbed by the skin and what is its exact impact still remain under study.
Several players in this market are trying to develop products that have natural extracts as opposed to synthetic chemicals to mitigate the risk of health problems these products can lead to.
The U.S. pregnancy products market was valued at US$266.6 mn in 2014. However, analysts are projecting that the opportunity of this market will value US$439.2 mn by the end of 2023. To reach this valuation, the market is anticipated to sprint at a pace of 5.7% CAGR between 2015 and 2023. As of 2014, the stretch mark minimizer held a formidable share of 50% in the overall market and is expected to retain this dominance in the coming years as well. The other product segments are anticipated to surge at a CAGR of 6.3% during the forecast period.
The information presented in this review is based on the findings of a report by Transparency Market Research titled “Pregnancy Products Market – U.S. Industry Analysis, Size, Share, Growth, Trends, and Forecast 2015 – 2023.”
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