Technavio Announces the Publication of its Research Report Global Personal Lubricant Market 2016-2020
Technavio recognizes the following companies as the key players in the global personal lubricant market: BioFilm, Church & Dwight, Reckitt Benckiser, and Topco Sales.
Other Prominent Vendors in the market are: Blossom Organics, Bodywise, CleanStream, B.Cumming, Good Clean Love, Hathor Professional Skincare, HLL Lifecare, Live Well Brands, Lovehoney, Maximus lube, Passion Lube, Sensuous Beauty, Sliquid, Smile Makers Wellness and Beauty, The Yes Company, and Trigg Laboratories.
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Commenting on the report, an analyst from Technavios team said: Now women are becoming the main purchasers of sexual wellness products. A major reason is the easy availability and purchase of these products through the online platform. An increase in information provided by vendors through blogs, videos, and online forums for discussion is helping women to explore and buy the products discreetly and legally. The vendors are also providing individuals the platform to share their experiences and seek advice, support, and inspiration from peers and experts in the industry such as doctors, sexologists, and therapists.
According to the report, the rapid growth of the e-commerce industry over the past five years has led to new opportunities for personal lubricant vendors with respect to supply and expansion of products. E-commerce has revolutionized the purchase pattern of consumers through attractive websites, rich content, and search engine optimization-based marketing. The buying behavior of consumers is largely impacted by online websites as they provide better information, customer engagement, insights, knowledge of factors influencing purchase decisions, and promotional schemes.
Further, the report states that although sexual wellness products are gradually being accepted in the society, consumers are concerned about the side effects of these products. The ingredients and materials used in these products need to be scrutinized as they come in direct contact with the intimate areas, making the skin prone to reactions such as numbness, pain, irritation, and inflammation/swelling.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
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About Personal Lubricant
Personal lubricants are liquids or gels used during sexual intercourse and masturbation to reduce friction, enhance pleasure, and reduce pain. Lubricants can prevent dryness and chafing during penetration. Based on composition, they are classified into water-based, oil-based, and silicone-based lubricants.
Technavios analysts forecast the global personal lubricant market to grow at a CAGR of 7% during the period 2016-2020.
Covered in this report
The report covers the present scenario and the growth prospects of the global personal lubricant market for 2016-2020. To calculate the market size, the report considers the revenue generated from the overall retail sales of the personal lubricant products globally.
The market is divided into the following segments based on geography:
Technavio’s report, Global Personal Lubricant Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.
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