Over-the-Counter Drug Market Research Report covers the present scenario and the growth prospects of the Over-the-Counter Drug Industry for 2016-2020. Over-the-Counter Drug Market, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years and discussion of the key vendors effective in this market. To calculate the market size, the report considers the revenue generated from the sales of Over-the-Counter Drug globally.
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The Over-the-Counter Drug Market report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors. The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry.
Following Companies Are Key Players of the Over-the-Counter Drug Market:
- Bayer HealthCare
- GlaxoSmithKline (GSK)
- Johnson & Johnson
Other Prominent Vendors of Over-the-Counter Drug Market Are:
- Achelios Therapeutics
- American Health
- Arena Pharmaceuticals
“Promotion and marketing initiatives will be a key trend for market growth. Vendors in this market are spending heavily on promotional activities targeted at both the healthy population and those with illnesses. They are trying to build a larger consumer base through marketing campaigns and activities through different media platforms. Marketing strategies for OTC products are very important, especially since these products lose the patent and enter the generic market, resulting in competition.”
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According to the Over-the-Counter Drug Market report, one of the key drivers for market growth will be rise in self-medication. The growing healthcare costs and an increase in the older population demand the need for better accessibility and affordability of healthcare services. Self-medication with non-prescription drugs play an important role in this and help in improving the accessibility and cost-benefits of healthcare services. Apart from this, the increase in self-care and self-medication is influenced by factors such as lifestyle, socioeconomic factors, and easy accessibility of drugs.
Report also presents Geographical Segmentation analysis of Over-the-Counter Drug Market of Americas, APAC, EMEA region.
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Further, the Over-the-Counter Drug Market report states that presence of counterfeit drugs will be a challenge for the market. The sale of counterfeit OTC drugs in the market is increasing, and this problem is usually unreported to the regulatory authorities in majority of the cases. For instance, in April 2014, it was reported that over 2 million counterfeit drugs were seized from France, which included about 1 million packets of fake aspirin, which contained sugar in place of the API. It is estimated that counterfeit drugs account for 10% of the global market, as compared to 1% in the developed world, and the market for these drugs is on a rise. In the US, allergy OTC drugs are among the most counterfeited. Similarly, in 2015, over $100,000 worth fake medicines from the Philippines drugs market were seized.
Key questions answered in Over-the-Counter Drug market report:
- What will the Over-the-Counter Drug market size be in 2020 and what will the growth rate be?
- What are the key market trends?
- What is driving Over-the-Counter Drug market?
- What are the challenges to Over-the-Counter Drug market growth?
- Who are the key vendors in Over-the-Counter Drug market space?
- What are the market opportunities and threats faced by the key vendors?
- What are the strengths and weaknesses of the key vendors?
No of Pages: 120
Price of Report: $ 2500 (Single User License)
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