Melanoma is a cancer occurring in melanocytes, which are cells that create melanin pigment, and is a highly heterogeneous disease. During the recent years, there has been a significant increase in melanoma cases across the European region. Demand for mobile applications for melanoma detection in Europe is driven by growing melanoma incidences and rising adoption of mHealth. The adoption of mHealth is driven by growing smartphone penetration and internet connectivity across all economies. Further, mobile applications for melanoma detection offer ease of use, cost-effectiveness and advantages such as early detection of disease. The mobile applications for melanoma detection market in Europe and Israel is projected to grow at a CAGR of 47.0% during the forecast period (2014 – 2022) to reach a market size of US$ 1.5 Mn by 2022.
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For improved diagnosis of melanoma, early detection is crucial. Prevention of melanoma can be achieved through skin surveillance and screening performed by health care professionals or through Skin Self-Examination (SSE) performed by the individual. However, adherence of the screening guidelines by the masses has been low. Mobile applications for melanoma detection can lead to increased involvement of patients in self-screening, thus, leading to reduction in mortality rate.
There are various types of applications available on different application stores including algorithm analysis applications, educational applications, mole tracking and reminder applications and interactive teaching applications. During the recent years, there has been an increase in preference for mobile applications that send images of moles to panels of certified dermatologists that check the respective images and issue the diagnosis. During the last few years, Greece has been facing an economic volatility, and this has impacted the growth of the eHealth infrastructure in the country. However, the country has been witnessing rise in the number of melanoma cases during the recent years and thus, there would be continued growth in melanoma detection application downloads in the country during the coming years.
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The market for mobile applications for melanoma detection in Europe is highly competitive with the presence of large number of mobile applications with small market share. Major mobile applications for melanoma detection include Dr. Mole, Spot Mole, Melanoma Watch and Mole Doctor.