About Mobile AR and VR Apps
AR technology offers an experience of reality enhanced with virtual images and a virtual environment. AR technology blends digital content with the physical world. AR technology, with the help of a mobile app, displays computer-generated images in the user’s field of vision, offering relevant information about real-world objects. It allows users to scan the physical environment while providing an enhanced, or augmented, experience by adding virtual computer-generated information. End-users can use this technology through mobile apps. VR is an artificial environment that is created using software and hardware. The content is in 3D form, giving users a virtual experience. The 3D image is the simplest form of VR that can be explored on a PC by using a keyboard or mouse as a controller to move the image or zoom in or out. The more advanced technologies include actual rooms that are augmented with wearable computers, VR headsets that allow users to feel display images, and wrap-around display screens.
Technavios analysts forecast the global mobile AR and VR apps market to grow at a CAGR of 74.4% during the period 2016-2020.
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Global Mobile AR and VR Apps Market 2016-2020
Report recognizes the following companies as the key players in the global mobile AR and VR market: Augmented Pixels, Aurasma, Blippar, Catchoom, DAQRI, and Wikitude
Other Prominent Vendors in the market are: 8i, Alphaeon, AltspaceVR, Alchemy VR, Apple (Metaio), Blippar, CCP Games, EEVO, Facebook, Google, GoPro, High Fidelity, HTC, Improbable, Infinity Augmented Reality, Inglobe Technologies, Jaunt, Legend3D, Linden Lab, Marxent, Matterport, Movidius, MyDreamVR, NextVR, NGRAIN, Nod Labs, Reload Studios, Resolution Games, uSens, Virtalis, Virtuix, Viscira, VividWorks, VRideo, Seabery, Snaploader, Total Immersion, and WorldViz
Commenting on the report, an analyst from Reports team said: Mobile devices give many opportunities for vendors to innovate and enhance real-world experiences. One such innovation is AR that creates a digital layer over the physical world, providing consumers with a more immersive experience. Vendors in the AR technology environment are partnering with different vendors across the supply chain to support and expedite the progress of AR technology. Zappar has partnered with leading content creators such as Warner Bros., Universal Studios, Hasbro, and Sony.
According to the report, VR is extensively used in medical institutions and military and aviation sectors for training and educating students and trainees. It gives trainees a practical experience of the subject. In addition, VR is one of the latest and most innovative technologies that is gaining high traction among consumers. Users find it enjoyable and entertaining. A large number of companies are entering into partnerships and merging with companies to contribute to the technology in the hardware and software segments.
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Further, the report states that AR devices should have easy access to content in order to function effectively. The ability of AR devices to provide information about venues, places, streets, offices, and residential buildings is one of its key features. This is also a matter of concern for national security, as criminals or terrorists can also have easy access to such information. Although there are currently no standard regulations to protect such information, the scenario is likely to change in the near future. Strict laws in China related to the sharing of private and confidential information prevent companies like Google and Facebook from establishing their presence in China. In addition, a number of regulations related to internet censorship and content filtering exist in the country. Local vendors comply with all the regulations set by the Government of China, but global vendors may not be able to do so. Stringent government regulations may discourage certain companies from entering the market, especially companies that specialize in AR facial recognition technology.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
Covered in this report
The report covers the present scenario and the growth prospects of the global mobile AR and VR apps market for 2016-2020. To calculate the market size, the report considers the revenue generated from mobile AR and VR app downloads by the following end-users:
The market is divided into the following segments based on geography:
Technavio’s report, Global Thoracic Surgery Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.
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