Technavio Announces the Publication of its Research Report Global Exfoliators and Scrubs Market 2016-2020
Technavio recognizes the following companies as the key players in the global exfoliators and scrubs market: Estée Lauder, L’Oreal, P&G, Shiseido, and Unilever.
Other prominent vendors in the market are: Amway, Avon Products, Chanel, Clarins, Helen of Troy (Sea Breeze), Kao, and O Boticário.
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Commenting on the report, an analyst from Technavios team said: One of latest trends in the market is innovation in exfoliators and scrubs. Advancements in technology have resulted in an increase in the number of advanced and value-added facial care products in the market. Consumers seek scrub products that can be used in several applications such as exfoliation of dirt and dead cells. Moreover, consumers are willing to pay premium prices for products that are high in quality and performance. Consumers seek products that will not only meet their basic requirements but will also meet ancillary needs such as hydration and antioxidation. Various manufactures have launched innovative products in the market. For instance, the APIVITA Face Scrub Line has replaced water with organic green tea infusion for antioxidant action on the skin. The antioxidation action of the infusion is measured through the fluorescence recovery after photobleaching (FRAP) method.
According to the report, one of the primary drivers in the market is rise in demand for skin lightening exfoliators and scrubs. Consumers desire skin lightening products as they address concerns like pigmentation of the skin, discoloration, acne marks, and age spots. These products are also effective for medical conditions such as melasma, hyperpigmentation, vitiligo, and rosacea. Demand for skin lightening exfoliators and scrubs is not limited to women; men are also keen on personal grooming and are investing increasingly in these products. APAC has seen high demand for male skin lightening and brightening exfoliators and scrubs, particulaly in countries like China, India, and Japan, where people associate fairness of skin with youth and beauty.
Further, the report states that one major challenge in the market is ban on use of microbeads in exfoliators and scrubs. Microbeads are solid plastic particles less than 5 millimeters in size and are used for the purpose of exfoliating or cleansing. These microbeads, however, contribute to an increase in the quantity of microplastics and are polluting waterbodies as they are not biodegradable and are difficult to clean up because of their small size. Aquatic animals also consume these microbeads. In addition, the beads have been known to result in bruises on the skin of users.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
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About Exfoliators and Scrubs
Vendors operating in the global exfoliators and scrubs market are introducing various sales offers, such as discounts and bundle offers, for consumers to trigger sales. These offers also act as marketing and promotional tactics. Although brick-and-mortar retailing remains the key channel for the sales of exfoliators and scrubs, Internet retailing will see fast growth over the forecast period.
Technavios analysts forecast the global exfoliators and scrubs market to grow at a CAGR of 4.68% during the period 2016-2020.
Covered in this report
The report covers the present scenario and the growth prospects of the global exfoliators and scrubs market for 2016-2020. To calculate the market size, the report considers the revenue generated from the retail sales of exfoliators and scrubs to individual consumers.
The market is divided into the following segments based on geography:
Technavio’s report, Global Exfoliators and Scrubs Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.
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