Heightened concern about weight gain in adults and youngsters across the world, advanced formulation and better testing products are some of the prime factors for the growth of global diet candy market in recent years. There has been a significant increase in the use of artificial sweeteners which allows few new combinations of texture, flavor and appearance of the diet candy. Low sugar offering is the key offering of this product. There is a high demand for low sugar products in the developed regions. The diet candy market is divided between nutritive and nonnutritive sweeteners. Nonnutritive sweeteners which do not have any nutritive value but hundreds of times of sweetness of sugar and nutritive which have fewer calories along with milder sweet taste. The shifting trends of consumer towards the healthier food with low calories and higher nutritious content is anticipated to have positive impact on the diet candy market over the forecast period. Development of candies having collective benefits with reasonable price is likely to have future prospects for global diet candy market.
The global diet candy market is expected to continue to attract further deals and investments and likely to remain dynamic and evolving during the forecast period. The fast growing products and innovation trends can help businesses to identify most promising entry ideas to the global diet candy market. In some regional diet candy market customers are highly insensitive to the price but in some circumstances customers are willing to purchase where they consider diet candy as affordable luxury.
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Based on the type of candy the global diet candy market is segmented into:
- Sugar free
- Hard candy
- Diet chocolate
- Chewy candy
Based on the distribution channel the global diet candy market is segmented into:
- Supermarkets/ Hypermarkets
- Independent Retailers
- Convenience Stores
- Service Stations
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In terms of geography, the global diet candy market has been divided in to five key regions including North America, Latin America, Europe, Asia-Pacific and Middle East & Africa.The global diet candy market is expected to register healthy CAGR during the forecast period. North America is anticipated to be the dominant for global diet candy market followed by Asia Pacific and Europe. North America diet candy food market is characterized by favorable regulatory scenario and approval of several functional food products by FDA and USDA. The market in Asia-Pacific region is expected to grow at highest CAGR over the forecast period.
Some of the key players in the global diet candy market are Carmit Candy, TruJoy Sweets, Nestle, Hersey, Russell Stover, Tootsie Roll etc.