Electrical defibrillation is one of the most effective therapy to prevent deaths due to pulseless ventricular tachycardia (VT) and ventricular fibrillation (VF) across the globe. It has been well established that prompt defibrillation and cardiopulmonary resuscitation (CPR) can enhance the survival rate by around 75%. Overall defibrillators market in Saudi Arabia is largely untapped and hold umpteen opportunities for leading players operating in this market owing to favorable government policies and corporate intervention in raising awareness about different products. According to the World Health Organization (WHO) and the Ministry of Health, Saudi Arabia, cardiovascular diseases (CVDs) accounted for around 42% of the deaths caused by non-communicable diseases in the Kingdom of Saudi Arabia (KSA) in 2010.
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Similarly, a research study presented at the 26th Annual Conference of the Saudi Heart Association (SHA) in 2014, one in four adults in Saudi Arabia is likely to have sudden cardiac arrest within the next decade. According to Professor Hani Najm, SHA vice president, around 50% of the population of Saudi Arabia is aged less than 25 years, and their unhealthy lifestyle is likely to lead to an epidemic of heart disease in the next 15 to 20 years.
The Saudi Arabia defibrillators market has been studied and analyzed from two perspectives: by products and by geography. The product segment encompasses Automated External Defibrillators (AEDs) and Advanced Life Support (ALS) Defibrillators. AEDs analyze the rhythm and determine whether a shock is required or not. AEDs are intended to be used by a first responder i.e., the first person to reach the emergency site. Such a first responder could be a medical services worker, police officer, firefighter, or a layperson with minimal AED training. AEDs are broadly classified into semi-automated and fully automated devices. Advanced life support (ALS) defibrillators are primarily used by emergency medical departments and paramedic professionals for treating victims of sudden cardiac arrest (SCA).
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In general, ALS defibrillators are relatively complex medical devices due to their ability to monitor multiple parameters encompassing heart rhythm, pulse rate, and oxygen concentration. Currently AEDs is one of the fastest growing product segment owing to ease of handling and availability of fully automated devices which can automatically monitor cardiac rhythm and render electrical shock. Increasing adoption and installation of devices in malls, offices and other public areas have significantly boosted the growth and revenue contribution to the market over the past few years.
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The end users segment comprises hospitals, public access defibrillators, emergency medical services and business workplace. Presently the market is dominated by the hospitals segment owing to low competition and high adoptions with respect to AEDs. Although there are a few hospitals in Saudi Arabia that have installed AEDs in their parking lots and common public areas as a measure to render immediate help to the SCA victim. Despite the aforementioned feature, cost associated with training to hospital staffs and maintenance is one the prime influences leading to reluctance and low penetration of AED products in hospital settings. Followed by hospitals, emergency medical services is the leading segment. There are initiatives from Ministry of Saudi Arabia to install AEDs in airlines and police vehicles as a measure to provide immediate medical interventions. Such measures are likely to augment the defibrillators market in forthcoming years.
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