Gellan gum is a food ingredient which are used in foods and beverages which is produced by culturing bacteria. Gellan gum is mainly water soluble polysaccharide made by fermenting the microbe Sphingomonas elodea, it produces highly transparent gel purified by recovery with isopropyl alcohol, dried, and milled. Gellan gum is used as a gelling component in food products, mostly in gummy foods or beverages. Gellan gum is an alternative to agar-agar and carrageenan, which is an anti-settling agent, stabilizer, thickeners or gives structure to prepared foods. It does not alter color and taste of foods to which it is added and odor in taste, used in small doses as it is an anti-settling agent.
Gellan gum helps in improving quality of the product and reduces their cost. It is vegan and can be used in religious groups. It is used in low-calorie products.It usually contains nitrogen containing compounds which results for fermentation procedures.
Gellan Gum Extracts Segmentation:
Gellan gum is segmented on the basis of the application, types and region. On the basis of application, gellan gum market is segmented as food and beverages, cosmetics, personal care products, medicine, chemical industry and textile production.It is widely used as thickener, emulsifier, and stabilizer in food and beverages. On the basis of types of gellan gum: gel made with high-Acyl Gellan Gum are flexible and elastic and does not break and Low-Acyl Gellan Gum is hard and firm and does not break. Acyl is an acidic group of molecules. It is added in desserts, jelly jam, pudding, confectionary, frost of cake, sugarcoating of confectionary, cakes and pet foods. Gelled beverages are prepared by dispersing gellan gum and other beverages ingredients in solution and heating the solution while stirring. Gellan gum has unique composition and beneficial properties, it is currently described as a potent multifunctional additive for various pharmaceutical products, and it makes the tablets which are easy to swallow. It is commercially produced by C. P. Kelco in Japan and the USA. Gellan gum is also used in cosmetics and hygiene products such as creams, face masks, lotion and makeup, it provides a good hold and texture, in sunscreens Gellan gum is used to stabilize the oily phase. On the basis of region, globally among all the region, the China is considered as the largest market for Gellan gum followed by USA, Japan and Europe.
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Gellan gum is used as a substitute for starch in some products, it can replace a portion of the starch from the product which improves flavor release. It is approved in 25 countries worldwide, including Japan, U.S.A., Canada, Australia, South Africa, most of the Southeast Asia and South America.
Gellan Gum Market: Drivers
Rising demand of bakery products increases the demand of desserts, jelly jam, pudding, cakes, confectionary and marshmallows across the year is expected to support the growth of gellan gum during the forecast period. It provides the additional benefits to beverages by use of fluid gel technology. Rising number of consumers consuming bakery products. Other factors that drives the growth of gellan gum market is rising consumers demanding for personal care products.
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Gellan Gum Extracts Market: Key players
Some of the key participating players in gellan gum are C P Kelco, Biopolymer International, H and A Canada, IHC Chempharm, DSM, Ingredients U.K, Menera Berlian, Dancheng Caixin sugar industry Co. ltd., Xinjiang Fufeng Biotechnoologies Co., Ltd., Nanjing Joyfulchem Co., Ltd., Transperency Manufacturers, Food manufacture. Co. UK., Zhejiang Zhongken Biotech Co.,Ltd, Xinjiang Fufeng Biotechnologies Co., Ltd.