This report examines the fertility and pregnancy rapid test kits market for the period 2016–2026. The primary objective of the report is to offer insights into current strategies and development scenario in the market that is significantly helping growth trajectory of global businesses and companies associated with the same.
The fertility and pregnancy rapid test kits market report begins by defining the product types and test types, along with the use of these rapid diagnostic devices in men and women. It is followed by an overview of the market dynamics of the global market, which includes FMI’s analysis of the key trends, drivers, restraints, opportunities, regulations and government initiatives, which are influencing growth of the global pregnancy and fertility rapid test kits market. Impact analysis on the key growth drivers and restraints based on the weighted average model has also been included in this report after analysis of individual regions, to better equip readers with meaningful insights on the ongoing activities in the market.
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The primary factors fuelling demand for fertility and pregnancy rapid test kits are growing demand for fast and self-contained tests by consumer, increasing incidence of gynaecological disorders and infertility, availability of time-saving and cost-effective decentralised diagnostic tests, increasing women’s health problem due to high first-time pregnancy age etc. Moreover, wide usage of fertility or ovulation test kits in fertility clinics and home care settings, increasing adolescent pregnancy rate, and interactive promotion strategies employed by the manufacturers are some other factors fuelling growth of global market over the forecast period. However, lack of buyers owing to low income potential in regions having strong prospective for market growth, paradox of choice due to more number of options available in the market and some device related issues such as unreliability of test results and false results due to non-adherence to user instructions etc. are the factors hampering the growth of global fertility and pregnancy rapid test kits market.
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Based on product type, the market has been segmented into pregnancy rapid test kits and fertility rapid test kits (further sub-segmented into line-indicator devices and digital devices). Pregnancy test kits product type segment is sub segmented into line-indicator devices (further divided into strips/dip sticks, mid-stream devices and cassettes) and digital devices. A detailed analysis of each segment has been provided in terms of market size, Y-o-Y growth rate, absolute $ opportunity and BPS analysis.
Based on test type, the market has been segmented into Luteinizing Hormone (LH) urine rapid tests, Follicle Stimulating Hormone (FSH) urine rapid tests, Human Chorionic Gonadotropin (hCG) blood test and hCG urine test.
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The report has been segmented based on distribution channels into pharmacies, drugstores, gynaecology and fertility clinics, online sales and hypermarkets & supermarkets. Features such as convenience of browsing the product according to individual’s need would lead to increasing preference to online sales mode of distribution in certain countries such as U.S., Canada, U.K, Japan etc.
The next section of the report highlights fertility and pregnancy rapid test kits market size and trends by region, and provides market forecast for 2016–2026. Key regions considered in this report include North America, Latin America, Western Europe, Eastern Europe, Asia Pacific Excluding Japan (APEJ), Japan and the Middle East & Africa (MEA). The study discusses key regional trends contributing to growth of the fertility and pregnancy rapid test kits market across the globe, as well as analyses the extent to which drivers are influencing this market in each region.
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