Until a few decades ago, diapers were associated solely with babies. But that scenario has long changed. Today, diapers are also targeted toward adults in hospitals, institutional healthcare, and home healthcare. Diaper manufacturers have launched products designed to help adults with issues such as urinary incontinence. With this, the global diaper market has witnessed a spike in sales. Briefly stated, changing consumer behavior and user demographics have been the engine of growth for the global diaper market. Thanks to these factors, the global diaper market will grow nearly 50% over its current size, say market experts.
The diaper market report studies this very paradigm shift to emerge with crucial information such as industry drivers, market trends, industry analysis, competitive dynamics, and market structure. The report projects factors that will heavily influence the course of growth (or decline) of the diaper market and its sub-markets.
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The report segregates the global diaper market on the basis of type, gender, age, and geography, and branches these further according to their sub-segments. A comprehensive analysis of the global diaper market is enabled by the use of industry-recognized databases and research tools such as Porter’s five forces analysis, underpinned by sound primary and secondary research.
According to the findings of the report, the global diaper market is poised to be worth US$63.2 billion by 2017. There are a myriad of demographic as well as consumer-behavior-related factors actively at play in the diaper market – these create a fertile ground for the growth of the market.
The report notes that the expansion of the global diapers market is hinged on falling infant mortality rates, working mothers seeking convenience, and a notable rise in the geriatric population. While the advent and adoption of adult diapers has caused the market dynamics to shift, this has in no way challenged the supreme position held by baby diapers worldwide.
The baby diapers segment within the diapers market can be further sub-segmented into: disposable diapers, cloth diapers, swim pants, and training nappies. As of 2010, disposable diapers were the premier segment and will continue to stay firmly at the forefront of growth over the report’s forecast period. Biodegradable disposable diapers are emerging as a strong contender in the diapers market, as both consumers and environmental regulatory agencies are in favor of them. Disposable diapers of other varieties-super-absorbent, ultra-absorbent, and regular disposable diapers-will also see reasonable growth.
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The report studies both baby diapers and adult diapers markets. While the former has an undisputedly large share in the global diapers market, the latter is inching toward becoming a massive market in itself. The rise of the adult diapers segment can be ascribed to the product’s use in healthcare facilities and by geriatric individuals suffering from incontinence and or those confined to the bed due to health issues. Latin America constituted the largest market for adult diapers in the world and will likely remain the leader through the report’s forecast period.
The report also analyzes and forecasts other regional markets such as North America, Asia Pacific, Europe, and Rest of the World. Europe leads the pack with a share of more than one third of the global diapers market. A fifth of the market is held by North America, where the penetration of diapers is close to 100%, creating a roadblock for any evident growth. Western Europe suffers the same problem.