Artificial tears are designed to imitate the real tears and for the enhancement of different eyes problems. These are eye drops specially used for the treatment caused due to irritation and dryness .artificial tears is made using polymers, water, and salts. These tears lack the proteins which are found in the real ones. Artificial tears can be purchased over the counter. The market for this tear is highly diversified and differs from country to country depending upon the women population, number of old age people, diseases prone region and pollution level.
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Factors driving the growth of the market are economic status of the consumer because consumer with low income will not purchase high rate products are artificial tears are overly priced, person have different choice and the factors which influence the consumer buying behavior differs from person to person, and demographic conditions. Therefore, high growth is expected from the markets of Latin America as well as from Asia Pacific region due to availability of varieties of artificial tears. Market is expected to grow in the developed economies where the consumer spending power is more and development of products which are purchased by low income consumer. Mainly in the region where people is major affected by increasing pollution and disease caused by them.
Some of the major players in this market are Abbott Medical Optics, Inc Advanced Vision Research, Inc., McNEIL-PPC, Inc., Bausch & Lomb, Santen Pharmaceuticals Novartis International AG, Alcon, Inc., Allergan, Inc and others.
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