Acai berry is a reddish-purple fruit which comes from acai palm tree and is found mostly in central and South America. It is a delicious dark berry packed with natural antioxidants, including vitamin C, vitamin E and special phytonutrients called anthocyanin. Studies show that Acai provides significantly more antioxidants than such well-respected foods such as blueberries, oranges and even red wine. Due to the vitality of this fruit, it is also referred to as the “Viagra of the Amazon.” In addition to the antioxidants mentioned above, Acai is rich in fiber and contains Vitamin B1, B2, B3, Vitamin E, Vitamin C, Calcium, Potassium, Proteins, and healthy fatty acids Omega 6 and Omega 9. Thus, we could witness a rise in the demand for acai berry in the market.
Acai Berry Market: Drivers & Restraints
Due to the growing prevalence of health disorders, consumers are turning their preferences towards healthy fruits, vegetable and beverages. Thus, market for acai berries is growing with a significant pace. Consumers are becoming aware about the various benefits of acai berry and are turning towards consuming acai berry based products. Acai berry fruits have high antioxidant properties which enhance the general well-being and support weight loss.
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Another important driver for the acai berry market is the growth in the organic cosmetic industry which is also playing an important role for the increase in the demand for acai berries.
However, there are many threats for the acai berry market in the form of conventional allopathic medicines and chemical based cosmetics. Growth of nutraceutical industry might prove detrimental for the acai berry market.
Acai Berry Market: Segmentation
The acai berry market can be segmented on the basis of application. This can be further segmented into Functional Food and Beverages, Pharmaceuticals, Dietary Supplements, Personal Care/ Cosmetics and Others. The market can also be segmented on the basis of form of availability, viz; pulp, juice and powder.
Acai Berry Market: Region Wise Outlook
Geographically, the acai berrymarket is segmented into seven regions which are ; North America, Latin America, Western Europe, Eastern Europe, Japan, Asia Pacific Excluding Japan (APEJ), and Middle East and Africa (MEA) and Japan. Among all the countries, Brazil and America is leading in terms of volume in the global acai berrymarket followed by Asia Pacific, North America & it is expected that in near future, Asia Pacific is going to lead this market.
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Acai Berry Market: Key Players
Some of the key players across the value chain dominating this market are The Berry Company Llc, Phyto Nutraceutical Inc., Jinan Felicity Biotechnology Co., Ltd, and Pharma Nutra USA. These companies are developing market strategies such as mergers and acquisitions, Joint Venture, New product development and Expansion to increase their market share in Global Functional Beverages Market.