Citrus flavours are in demand from the beverage and savoury industry. In the beverage industry, they are widely used in the processing of soft drinks and tea, whereas in the savoury segment, their use is dominated by the snacks industry. Let’s take a look at the 5 key insights on the global citrus flavours market based on a new research report.
- Health & Wellness Trend Driving Adoption of Natural Citrus Flavours
Health and wellness is an industry-wide trend, and consumers are showing a marked preference for food and beverage products that contain natural and organic ingredients. Owing to this, the demand for lime, orange, and lemon is witnessing a surge from end-use industries.
- Manufacturers Experimenting with New Flavours
Product innovation is a key strategy in the fiercely-competitive citrus flavours market. In a bid to consolidate their position in the market, manufacturers are blending citrus flavours with various spices, such as onion, red bell pepper, garlic, and ginger. For example, in January this year, Sartori launched Citrus Ginger BellaVitano® – cheese mixed with various blends of spices, such as ginger.
- Citrus Flavoured Tea Surging in Popularity
Tea is consumed by billions of people on a daily basis. Companies in the tea market are always looking to broaden their range of offerings. Citrus has emerged as an appealing prospect, and its use has been well-received in the market. Use of lime, orange, and lemon in herbal tea is also contributing to demand for citrus flavours.
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- Rising Adoption of Exotic Citrus Flavours in Confectionary Industry
Use of exotic citrus flavours in the confectionary industry is growing at a robust pace. Confectionary companies are looking to incorporate a wide range of natural flavours in their offerings, and citrus flavours have benefitted due to this For instance, in June 2014, Torie & Howard LLC introduced the “sweet meyer lemon” and “raspberry” flavours. This novel flavours possess the right balance of sweet and sour taste and little tartness of meyer lemon.
- Citrus-flavoured Cookies Surging in Popularity
Demand for citrus flavours for use in snacks industry is growing at a steady pace. Manufacturers are incorporating citrus flavours in a wide range of offerings, such as cookies. For instance, Pepsico Inc. offers a range of flavoured cookies, such as “GRANDMA’S® Frosted Lemon Pie Flavored Cookies”.
- Natural Citrus Flavours Gaining Market Share
Currently, natural citrus flavours account for 72.8% of overall revenues of the overall citrus flavours market. The remaining 17.2% revenues are on account of artificial citrus flavours. The health and wellness trend is fuelling demand for natural citrus flavours while shrinking the market share of artificial flavours. It is expected that by 2020, the revenue share of artificial citrus flavours will drop to 26.8%.
- Demand for Orange Flavours Strongest
Among orange, lime, lemon, and grapefruit, demand for orange is the strongest and the trend is expected to continue in the future as well. Orange citrus flavours are used in a wide range of end-use industries, owing to which their demand is higher. By 2016, demand for orange citrus flavours is expected to reach US$ 22.30 billion.
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