Global Female Depilatory Products Market 2016-2020
our team recognizes the following companies as the key players in the global female depilatory products market: American International Industries, Church & Dwight, Nad’s, Procter & Gamble, Reckitt-Benckiser, Avon Products, Chatters Canada, Conair, Coty, Dabur, Edgewell Personal Care, Jolen, Johnson & Johnson, L’Oréal, Revitol, Revlon, and Vi-John.
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Commenting on the report, an analyst from our team said: “One of the key trends for market growth will be the rise in number of private labels and niche brands and smaller manufacturers. The number of private label brands in the global female depilatory products market is increasing, creating competition for global and regional vendors. Private labels such as Chatters are present in the market; over time, there has also been a rise in the quality of the products offered by these labels. The private label brands contributed more than 5% of global grooming market revenue in 2015. Some of these niche branded players are Conair, Revitol, and Jolen. Some smaller players that are getting market presence in developing markets such as India include Dabur and Vi-John. The brands for depilatory products of these marketers include Fem from Dabur and Feather Touch from Vi-John.”
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According to the report, consumer emphasis on personal grooming and hygiene will be a key driver for market growth. Increasing emphasis on personal hygiene and grooming is likely to drive the market for depilatory products over the forecast period. In the US, a woman spends an average of $45 per month on beauty products. The Hispanics form a major part of the beauty industry. In 2015, this population segment spent over 3% more on shaving products than it did in 2014. Similarly, spending by this group on personal care products increased by over 4% from that of 2014. In key developing markets like India, demand for personal care products has grown during the period 2010-2015.
Further, the report states that increasing demand for laser hair removal will be a major challenge for the market. The growing demand for alternative solutions such as laser technology will have considerable negative effects on the sales of depilatory products. In December 2006, the US FDA approved the first at-home laser hair remover developed by P&G’s Gillette and Palomar Medical Technologies. Other manufacturers have also launched similar products. More consumers are opting for these products, as laser hair removal offer long-term hair removal. This is threatening the sales of traditional depilatories.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
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