Organic personal care products are primarily manufactured from plant ingredients extracted in environment-friendly conditions. Some of the organic personal care products include hair colors, toothpaste, shampoos, foundations, and deodorants. Organic personal care products do not contain chemicals such as phthalates, parabens, aluminum salts, and petrochemicals. BDIH, Ecocert, Cosmebio, Soil Assiciation, and NPA are some of the standards existing in North America, Europe, and Asia Pacific that regulate and certify organic products.
Additionally, regional and international organizations such as NaTrue and Cosmos standardize the organic personal care industry. The global organic personal care products market is segmented on the basis of geography and type. Organics is one of the fastest developing segments of the global personal care industry. Going forward, consumer preference towards organic personal care products is expected to increase, which will in turn create new growth opportunities in the global organic personal care products market.
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The overview section of the global organic personal care products market highlights the market drivers, key players, current trends, growth opportunities, and restraints. Porter’s five force model is utilized in the study to measure the feasibility of new projects. SWOT analysis, an industry-standard tool, is used to analyze key strengths, opportunities, threats, and weaknesses in the global organic personal care products market. The entry of new companies is predicted to make the global organic personal care products market highly competitive in the years to come.
Overview of the Organic Personal Care Products Market
The global organic personal care products market is expected to progress from US$8.4 bn in 2013 to US$15.7 bn by 2020, exhibiting a 9.30% CAGR during the period from 2014 to 2020. Factors such as the rising concerns about health, the increasing environmental awareness, and the increasing consumer awareness about the many hazards of synthetic chemicals are predicted to boost the global organic personal care products market in the years to come. However, the shorter shelf life of organic personal care products is a major factor expected to limit the growth of the global organic personal care products market in the next few years. Currently, leading manufacturers are focusing on introducing a wide range of organic personal care products that match the changing tastes of people.
As organizations seek replacements to synthetic preservatives, the global organic personal care products market, as a whole, is expected to move ahead swiftly. The skin care product segment is expected to dominate the global organic personal care products market throughout the forecast period.
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By geography, the global organic personal care products market is divided into North America, Europe, Asia Pacific, and Rest of the World. In 2013, the global organic personal care products market was dominated by North America. The increasing awareness about organic products is predicted to propel the North America organic personal care products market in the years to come. In terms of demand, Europe is expected to be the second largest market after North America. Japan is predicted to register the fastest growth in the global organic personal care products market and accounted for more than 42.6% of the Asia Pacific market in 2013.