Incontinence or Incontinent may refer to the involuntary excretion of bowel contents or urine. Difficulties with using the toilet, accidents and incontinence, can all be problems for people with dementia, particularly as the condition progresses. According to a report published by WHO, 5% to 7% of the world’s population is suffering from incontinence. These problems can be upsetting for people and for those around them. Today a variety of products are available in the market, which can provide practical solutions to those people suffering from such ailments. Some of these are Protective Underwear & Briefs, Pads & Liners, Overnight diapers, Tab Style Diapers, skin care products to name a few.
Incontinence products are a part of personal care segment, which is growing at a faster pace. This is due to the rise in aging population, increasing awareness and acceptance of incontinence products. Product innovations to customize the products is also driving the incontinence care industry. The WHO report projects that in almost every country the proportion of people aged over 60 years is growing faster than any other age group, as a result of both longer life expectancy and declining fertility rates. Also the rise in the population of diabetic Mellitus patients worldwide provides a good platform for this market. However, there are some bigger challenges faced by this industry like the threat of alternates and substitutes and the threat from low-cost manufacturers.
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