The global market valued US$ 19 Bn in 2015 and is projected to register a CAGR of 7.2% through the forecast period to reach the value of US$ 35.2 Bn. Increasing awareness in regards to female health and hygiene is expected to fuel demand in the global market.
The global market is expected to witness major upsurge in terms of revenue through the forecast period owing to growing demand for female hygiene products. The market trend can be attributed to the rising disposable incomes in various countries along with changing lifestyle across the globe. Rising awareness about female health and hygiene and availability of cost-effective options are major drivers in the global market. On the other hand, incidences of infections and allergies due to the materials adopted for the manufacturing of feminine hygiene products is a major restraint in the global market. Also, lack of awareness in certain undeveloped countries is a major challenge in the global market.
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In terms of product type, the global market is segmented as tampons, menstrual cups, panty liners, sanitary pads/napkins and feminine hygiene wash. The sanitary pads/napkins segment is projected to expand at the fastest rate of 8.4% in terms of value, through the forecast period to reach the value of US$ 16.90 Bn at the end of 2024. The market trend can be attributed to the growing awareness regarding the benefits of sanitary pads/napkins. Sanitary pads/napkins segment is followed by tampons segment as the second most dominating segment.
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In terms of distribution channel, the global market is segmented as convenience stores, retail pharmacies, department stores, supermarkets, and online purchase. The supermarket segment is the leading segment in the global market, owing to the ease of shopping. Distribution channel segment comes in second after supermarket segment.
The global feminine hygiene products market is segmented in terms of region into North America, Europe, Asia Pacific, Latin America, and Middle East and Africa. Asia Pacific is the dominating region, accounting for 46.5% share in terms of revenue in 2015. The regional market is expected to continue its dominating trend in the global market through the forecast period owing to a large female population in the region. Europe and North America accounted for 37% of the global share in terms of revenue, collectively, in 2015.
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Major players in the global feminine hygiene products market include Johnson & Johnson, Kimberly-Clark Worldwide, Inc., Edgewell Personal Care, Svenska Cellulosa Aktiebolaget SCA, Ontex International, Procter & Gamble, and Lil-Lets UK Limited. Companies are focusing on launching cost-effective products and investing in research and development to enhance their product portfolio with the launch of innovative feminine hygiene products in the global market to boost revenue generation.
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