The global feminine hygiene market was valued at US$ 19 Bn in 2015 and is expected to reach US$ 35.2 Bn by 2024 end, expanding at a CAGR of 7.2% during the forecast period.
On the basis of product type, the global feminine market has been segmented into sanitary napkins/pads, panty liners, tampons, menstrual cups, and feminine hygiene wash. In terms of value, sanitary pads/napkin segment accounted for around 43% revenue share of the overall market in 2015. This segment is expected to remain dominant in terms of revenue over the forecast period.
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On the basis of a distribution channel, the global feminine hygiene market has been segmented into supermarkets, convenience stores, departmental stores, retail pharmacies, and online purchase. Supermarket distribution channel segment is expected to be the most dominant segment over the forecast period.
On the basis of regions, the global feminine hygiene market has been segmented into five key regions namely North America, Latin America, Europe, Asia Pacific (APAC), and Middle East & Africa (MEA). In terms of value, APAC accounted for 46.5% revenue share of the global market in 2015 and is expected to be the dominant market over the forecast period. This is attributed to the large female population in the region. In 2015, North America and Europe collectively accounted for around 37% revenue share of the global feminine hygiene market.
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Some key players included in the global feminine hygiene market report are Kimberley – Clark Corporation, Procter & Gamble, Unicharm Corporation, Svenska Cellulosa Aktiebolaget SCA, Johnson & Johnson, Lil-lets UK Limited, Sanofi, Ontex, and Egdewell Personal Care.