The rising consumption of food items such as candies and cakes has surged the demand for better and effective confectionery packaging system. The growing demand has made the packaging manufacturers produce a wide range of packaging material and products for the varying sizes of confection items. Accounting to the savouring needs of diabetic patients around the world, bakers and sugar confectionery manufacturers are producing sugar-free candies, cupcakes, and other delicacies. As a result, the array of packaging products for wrapping up such novel confection food items has expanded. The prominent trend of gifting sweets to the other people has also brought about developments in the confectionery packaging systems, especially in the wrapping material used and the design patterns imprinted on them.
The growth of the global confectionery packaging market size has surged, owing to the variety of consumer preferences regarding the packaging. Even manufacturers and retailers involved in producing and selling, respectively, confection items have given a major boost to the developments in the confectionery packaging market, leading to the emergence of cost-effective, sustainable, light-weight and biodegradable packaging materials.
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Confectionery Packaging: Market Dynamics
The growth of the global market for confectionary packaging is not solely driven by the outnumbering sales of sweet items. The key factors driving the growth of the global confectionery packaging market include,
- Growth in the retail sector
Retail outlets are one of the most common places for the sale of confectionery. Retailers have advised the packaging manufacturer to improve the process of wrapping up such food items and create a longer shelf-life for them.
- Consumption in urban areas
Urbanisation has led to speedy sales of confectionery items as the population in cities prefers having food that is quickly and easily available. Corporations concentrated in the cities have bolstered the demand for better packaging systems, owing to their bulk ordering of confectionery products.
- Rise of conglomerate bakeries
Global prominence of bakery chains such as Dunkin’ Donuts or The Cheesecake Factory has fostered the adoption of more effective and personalised confectionery packaging systems.
However, the dynamics of the global confectionery packaging market are expected to endure unfavourable reforms, owing to the factors such as the rise on the stomach disorders and the increasing cases of obesity. The varying pack-sizes is a key challenge restraining the fluent production of packaging products. The consumers are preferring reusable plastic pouches as the ideal packaging product, which is hampering the sales of traditional packaging products and declining the demand. The uneven eating habits of the young populations is also accounted as a major factor impeding the growth of the global confectionery market.
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Confectionery Packaging Market: Segmentation
The global market for confectionery packaging is segmented on the basis of packaging, the confectionery product and the packaging material-type.
Based on the type of packaging, the market can be bifurcated into two key segments, viz.,
- Flexible Packaging
- Rigid Packaging
On the basis of the confectionery items to be packed, the market is segmented into,
- Sugar confections
- Chocolate confections
- Chewing gum products
The material-based segmentation of the global confectionery packaging market includes,
The global confectionery packaging market is also segmented into the key geographical regions of the world. During the forecast period 2015-2025, North America is expected to be the leading region in the global market for confectionery packaging. The growing consumption of confectionery food items in the US and Canada will continue to fuel the demand for confectionery packaging. Europe is projected to be procure the second place in terms of market share of the global confectionery packaging market, whereas Asia Pacific is anticipated to register substantial growth in terms of manufacturing of packaging materials.
Crown Holdings, Graham Packaging, Amcor, Owens-Illinois, Sonoco Products, Hood Packaging, Aptar Group, Bemis and Silgan Holdings are identified as the leading key companies in the global confectionery packaging market. The boost from multinational confectionery conglomerates has positively fomented the business expansion of such packaging manufacturers.
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