Global Publishing Market 2016-2020
Our team recognizes the following companies as the key players in the global publishing market: Amazon, Forbes, Gannett Company, Hachette Book, Hearst, Meredith, News, Pearson, Penguin Random House, and The New York Times Company.
Other Prominent Vendors in the market are: ABC News, Advance Publication, Al Jazeera, American Chemical Society, American Media, AOL, APN News and Media, Axel Springer, BBC, Bonnier, Bungeishunju, CBS, Cengage Learning, China Publishing, Daily Mail and General Trust, De Agostini Editore, DMG Media, Dogan Yayin Holding, Fairfax Media, Fairfax Media, Fox News, HarperCollins Publishers, Holtzbrinck, IEEE, Informa, Institute of Physics Publishing, Johnston Press, Kadokawa Publishing, Kensington Publishing, Kodansha, Lee Enterprises, Macmillan Publishers, McGraw-Hill, Mecom, New York Media, Pamela Drucker Mann, Planeta Corporación, Postmedia Network Canada, ProQuest, RELX, RCS Media, Rodale, Royal Society of Chemistry, Sanoma Media, Schibsted, Seven West Media, Shogakukan, Singapore Press Holdings, Tamedia, Telegraaf Media, The Enthusiast Network, The Hindu, The McClatchy, The Newsweek Daily Beast, , Time, Trusted Media Brands, Viacom, Wenner Media, Wiley Publishing, and Wolters Kluwer.
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Commenting on the report, an analyst from our team said: “Growing popularity of indie authors will be a key trend for market growth. During the early days of the publishing market, authors were dependent on publishers for publishing their content because only they had a knowledge of professional publishing, control over the printing press, and retail distribution. Indie authors refer to self-publishing, where the writer has complete control over their content and its publishing. In traditional book publishing, authors earned only 15%-20% of their book’s cost. However, in self-publishing, the role of the publishing house is completely overruled, which means that the authors earn nearly 60%-80% of their book’s listed price as their royalty. Indie authors will constitute a major portion of the market in the coming years with the increase in the number of self-published titles and self-published authors. However, burgeoning indie authors could also mean the decline in the sales of their digital books, because of high competition. Therefore, the rise in self-publishing authors is also likely to pose a threat to the growth of the indie authors during the forecast period.”
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According to the report, availability of digital books in e-commerce websites will be a key driver for market growth. -commerce is growing by leaps and bounds. In 2015, the revenue generated by the global e-commerce market was $1.79 trillion, which is likely to increase to $4.62 trillion, growing at a CAGR of 20.88% during the forecast period. E-books eliminate the cost of printing and various distribution channels, which eventually decreases its selling price. In 2015, 55% of the consumer book buyers preferred to purchase books through e-commerce. This is mainly because of the growing reach of the e-commerce vendors. Other reasons for the increasing adoption of e-commerce for buying books are easy payment options, prompt delivery, and hassle-free return policy, which also increases the credibility of the e-commerce vendors. Few popular e-commerce vendors offering consumer books are eBay, Amazon, Walmart, and Alibaba.
Further, the report states that low revenue from digital newspapers will be a challenge for the market. The newspaper publishing market has benefitted from digital advertising revenue, but only to a certain extent. The digital platform provides ample space for advertising, which has reduced its value and the revenue generated from it. Moreover, digital advertisements are less effective than print ads as the user has control over the content. They can close the ad or can go to different sites to read the news. For the newspaper publishers, profits earned from digital advertisements is far less than the losses in print advertising, resulting in an overall negative growth in advertising income. This decline in advertising revenue for print newspapers is attributed to the drop in the number of classified advertising, which has shifted to the online platform with specialized websites providing different services.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors. For further information on this report, please visit- https://marketreportscenter.com/reports/383343/global-publishing-market-2016-2020
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