A new market research report by Transparency Market Research, titled “Medical Animation Market – Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2016 – 2024,” presents an in-depth analysis of the market for animation and provides a cross-sectional view of the prime segments in the market. The report also presents estimates on the size of the market and the dynamics impacting the development of this market. An extensive evaluation of the competitive scenario, market attractiveness, and a comprehensive qualitative analysis of the supply chain has also been encapsulated.
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Medical animation videos can be utilized by a variety of audiences. It is utilized by patients to understand the working of particular procedure and for presenting sales demos to salespersons of medical devices. Previously, medical animation was a niche area in the industry of animation and graphics, but now it is also gaining popularity amongst a number of medical device manufacturers, medical organizations, and life science research firms.
Owing to the increasing demand for three-dimensional and interactive pharmaceutical media, new opportunities in the medical animation market are taking place. The growth in the industry of smartphones is a prime factor providing impetus to the growth of the market for medical animation. Furthermore, the trend of start-ups in the sectors of life sciences and healthcare has aided in making medical animation a prime trend.
The report states that the increasing requirement to display information in a way that is visually appealing and is in an informative format is greatly being preferred by newer healthcare players. This will also present a number of new opportunities in the market for medical animation in the coming years. However, factors such as charging of premiums by companies operating in medical animation services may impede the growth of this market. In addition, the dearth of adept professionals within the industry of medical animation may negatively impact the growth of this market.
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The report segments the global medical animation market in terms of type of animation, technology, and end user. In terms of type, the report categorizes the market into 2D, 3D, 4D, and flash animation. On the basis of application, the report segments the market into drug formula simulation or medical devices, patient education, cellular or molecular animation, forensic reconstruction, surgical training, and emergency care education. By end use, the market is segmented into life sciences and biological research companies, pharmaceutical companies, academic institutions, hospitals and surgical centers, medical device manufacturers, and others.
Elara Systems, Inc., Xvivo Scientific Animation, Invivo Communications, Inc., Ghost Productions, Inc., and Medmovie, Inc., among others, are the leading players in the market for medical animation.