Transparency Market Research in a report, titled “Medical Aesthetics Market – Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2012 – 2018,” states that the global medical aesthetics market is mainly driven by major technological advancements in energy-based devices, the rising demand for minimally invasive aesthetic procedures, and the rapid rise in the number of cosmetic procedures. In contrast, a large number of product recalls and the implementation of strict safety regulations threaten to impede the growth of the medical aesthetics market.
Medical aesthetics has emerged as a combination of beauty and healthcare services and is a form of treatment focused on the improvement of cosmetic appearance using advanced technologies to provide significant cosmetic enhancement or change. Medical aesthetics includes surgical as well as nonsurgical procedures to treat conditions such as skin laxity, moles, excess fat, unwanted hair, spider veins, scars, wrinkles, liver spots, cellulite, and skin discoloration.
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The major applications of medical aesthetics include body contouring, breast augmentation, facial aesthetics, home-use devices, and breast aesthetics, and are used in beauty and clinical centers and home settings for reconstructive and cosmetic treatments. There are a number of products used in medical aesthetic procedures: aesthetic lasers and energy devices such as body contouring devices, laser resurfacing devices, laser hair removal, and aesthetic ophthalmology devices; facial aesthetics, and aesthetic implants.
Geographically, the medical aesthetics market is segmented into Asia Pacific, North America, Europe, and Rest of the World. North America is a clear leader in the overall market thanks to the rise in aging population, major technological advancements, and the surge in the number of aesthetic procedures in the region. The medical aesthetics market in Asia Pacific is anticipated to register a strong CAGR from 2012 to 2018 owing to the growing interest and awareness in aesthetic procedures, the rise in medical tourism, the aggressive nature of marketing by prominent European and American companies in Asia, and strong local economies.
With the help of the Porter’s five forces analysis model, readers gain insight into the bargaining power of suppliers and buyers, the threat of substitutes and new entrants, and the degree of competition among the players within the artificial tears market.
Evaluating the competitive landscape of the global medical aesthetics market, the report focuses on the major players operating at a global and domestic level, their key strengths and weaknesses, and the opportunities or threats they may face in the near future. Biosil Ltd, Cutera, Allergen Inc, Human Med AG, Biocompatibles International, Genzyme Corporation, Alcon Inc, Focus Medical, and Alma Lasers are some of the notable players within the medical aesthetics market