The increasing educational campaigns by governments and healthcare providers are encouraging the use of incontinence products. In the U.S., companies such as Kimberley Clark are using celebrity endorsements to promote incontinence products for women. Such campaigns are helping the global incontinence products market to record positive growth in value and volume across markets. A new research report by Transparency Market Research (TMR) titled “Incontinence Products Market – Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2014 – 2020,” provides an in-depth analysis of the market.
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The rising prevalence of incontinence is the primary driver of the global incontinence products market. Moreover, the improved disposable income and increasing awareness coupled with wider product availability are influencing the growth of the market positively. Other factors fuelling the growth of the market are a rising geriatric population and increasing obesity trends. On the flip side, the continuous usage of incontinence products can result in rashes related problems in patients, which may give rise to various skin diseases. The side effects associated with the continuous use and high treatment cost of incontinence products are restraining the growth of the market. Furthermore, price competition by local manufacturers and the threat of alternatives are adversely affecting the overall revenue generation of the global incontinence products market.
However, the untapped market in emerging economies is providing lucrative opportunities to the manufacturers. The rising demand for healthcare in these economies is likely to give a significant impetus to the incontinence products market. Moreover, the increasing trend of e-commerce is expected to bolster the growth of the market in the near future.
By type, the global incontinence products market is segmented into absorbent products, incontinence clamps, incontinence cleaners, urine bags, urinary catheters, skin protection, and odor control. On the basis of end-user, the market is segmented into homecare, institutional care, and retail sector. The institutional care and homecare sectors collectively account for 60% of the overall market.
Geographically, North America and Western Europe are the leading markets for incontinence products owing to increasing incidence of neurological disorders, rising geriatric population, increasing demand for home healthcare products, and high affordability. Asia Pacific and Rest of the World (RoW) are likely to present immense growth opportunities to incontinence products manufacturers. Improving economic conditions in countries such as India, China, South Korea, Brazil, Argentina, and South Africa, presence of a large patient pool, and technological advancements in healthcare facilities here are contributing to the growth of these regional markets.
Some of the players in the global incontinence products market are B. Braun Melsungen AG, Coloplast A/S, Covidien plc, C. R. Bard Inc., First Quality Enterprises Inc., Hartmann Group, Hypermarcas SA, Kimberly-Clark Corporation, Medline Industries Inc., Ontex International N.V., Pro Descart Industria e Comercio Ltda, Svenska Cellulosa Aktiebolaget SCA, and Unicharm Corporation.