Honey is a natural product that is widely used for its healing effects and food preservative application. Honey consists of glucose and fructose and has similar sweetness as granulated sugar. It includes chemical properties, it is used for baking and cereal products applications. Honey possess distinctive flavor in comparison to sugar and regular sweeteners, which make consumers more inclined towards honey. There are various type of honey which includes raw honey, crystallized honey, pasteurized honey and dried honey. Honey is used in various applications such as wounds, burns and cough. Honey includes antioxidant that is used as preventive measure from various diseases. Antioxidant capacity of honey is important in many disease conditions. Honey is used to prevent various diseases such as gastrointestinal, inflammatory neoplastic state and cardiovascular. Global honey market is propelled by the growing awareness among consumers related to home remedies coupled with health benefits associated with its consumption. However major factor that hampers the growth of honey market across the globe is the presence of the price gap among different forms of honey.
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Major factor that are expected to drive the honey market is that it is used for direct consumption and as ingredients in a various range of food products. Various promotion and marketing activities are used as medium to reach food service sectors and consumers.in order to further enhance their awareness related to the uses and market opportunities. . However, major factors that are expected to hamper the growth of the global honey market across the globe are crystallization of the honey and increasing adulteration of the honey with sugar syrup.
The global honey market is expected to witness significant growth during the forecast period due to rising awareness among consumers related to the health benefits associated with the consumption of the honey. Globally, among all regions, North America is expected to contribute maximum revenue in the global honey market followed by Middle East. In North America, U.S. is expected to account maximum market share in terms of revenue owing to the high consumer awareness related to the health benefits associated with the consumption of honey. However Asia Pacific is expected to exhibit maximum market growth owing to the rising population coupled with growing health awareness among consumers.
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Major companies that operates in the global honey market are operating in honey market are Hi Tech Natural Products (India) Limited, LITTLE BEE IMPEX, Phondaghat Pharmacy, Honey Sugar Product and Lamex Foods UK Limited. Companies that manufacture honey are primarily launching wide range of honey products that are available in various packaging types that caters to the evolving needs of the customers. Various companies that operates in the global honey market are investing huge amount in advertising and branding in order to increase the market share to the overall honey market.
Key points covered in the report
1) Report segments the market on the basis of types, application, products, technology, etc (as applicable)
2) The report covers geographic segmentation
3) The report provides the market size and forecast for the different segments and geographies for the period of 2010 to 2020
4) The report provides company profiles of some of the leading companies operating in the market
5) The report also provides porters five forces analysis of the market.-
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